Ben Kartzman

Well, yeah.

So today, Sponge Shell is a dynamic creative company.

So we work in the advertising technology space.

What we do is we help marketers.

We take the data that marketers have and we use that data to make smart decisions around what actual creative digitally to show someone.

So data can be things like we know for a cell phone company, we know that they have someone who is currently a subscriber.

is on a certain type of plan, and they want to upsell them into a family plan.

Have all that data, we know that, and that's a creative message that we show them.

So what our technology does is manage all of those different variations.

So we have some customers that can run up to, like, one customer actually did 80 quintillion different possible creative variations when they mixed.

This was a supermarket chain.

You can mix price with product.

uh description all the sort of content around it and then recommend that to different customers and show three different products in the same piece of creative so the variations can grow very very quickly uh and it's all the logic behind how that happens and then the optimization around uh around that that our technology provides so how are you making money i mean is it a sas platform a flat fee per some usage metric or is it a percentage of spend like how do you make money

Yeah, so we sell a license to the platform, which is a base license.

And then beyond that, it's based on usage.

So as customers run more impressions, they'll spend more with us to serve those additional impressions.

Yeah, so it's typically done monthly, and it can run.

I mean, some of our smallest clients are spending, you know, $20,000, $30,000 a year with us, and our biggest clients are spending $3 million a year with us.

Yeah, and the way the business has grown, we ran a slightly different business, let's say five or six years ago.

And we were in actually more of like the six, 700 customer range.