Ben Kartzman

So a lot more on the low end, more transactional business, no licensed software.

And as it's moved and morphed into this dynamic, creative self-service platform, it's moving in that direction where we are going after the large enterprise customers.

So yeah, the Fortune 100, Fortune 500, that's really where we focus most of our energy.

Yeah, it's tough.

What we did was we raised minimums.

So, you know, we phased out certain products when there were certain products we just stopped doing.

And then we raised minimums really around those products.

And we just said to people, hey, listen, we know you've gotten accustomed to working with us.

We know you like working with us.

And it's been great providing you with this level of service over this time.

What do you mean?

Yeah, so we're probably a little bit lower on that end of the spectrum in terms of percent of working media dollars.

I would say, you know, we're actually probably in like the, in the 10% range.

I think it's more people aren't leaving the current tool.

I think it's kind of the old stuff where it was less it was, it was just a different business.

It was kind of a different model.

And it was, you know, more services intensive.

So for us, it was,

More of just like, listen, if you really want us to do this, we will, but we'll charge you for it.

And we'll charge you at such a rate that it's probably going to be cost prohibitive.