Ben Kartzman

And that's allowed us to really focus on, you know, servicing these enterprise customers today, which is who we really care about.

Yeah, so it's really around impressions.

So some of the larger customers that we work with will run, you know, 30 billion impressions in a given year.

You know, more of a midsize customer will run, you know, three to five billion impressions in a year.

And then we have a couple other customers, you know, on the lower end, where they're in kind of hundreds of millions of impressions.

Yeah, so you back it all out.

So if someone's running 100 million impressions, if it was at a 50 cent CPM, they would end up spending 50 grand with us.

No.

So we don't get involved in the media side of it at all.

Okay.

So that's entirely up to them and their agency to decide how they want to buy that media.

Do they want to buy it programmatically through a DSP?

Sorry, a DSP is a demand side platform.

Got it.

So yeah, effectively, where they're going to go aggregate inventory, and it facilitates the buying for a customer through ad exchanges.

Sure.

Yeah.

So in those cases, you know, they've got their budget allocated for, you know, how they how much they want to spend to buy media.

For us, it's really it's a software fee that they know that they've got to associate and they can back it out into a CPM.

We know we're going to spend five grand a month with these guys and that's going to get us, you know.