Ben Kartzman

$10 million impressions a month, and that's going to cover us for what we need to do.

Okay, we're good with SpongeSell.

We can make all of our creative decisioning work, and then we can still go take the $300,000 or whatever we're planning to spend on media and go buy it.

Again, we could go to one website and buy it directly, or we could go through a DSP and buy it programmatically.

Yeah, so it's a good question.

We actually kind of hybrid it together.

So there will be like a base amount and then overage usage based on how people are using it.

Yeah, so we launched the company originally in 2006, raised our first couple million bucks.

Back then, the first product, believe it or not, was an online calendar.

This is before Google Calendar existed.

But that was really just a project that wasn't a real product per se.

And we pivoted it into, and we raised the capital into a content management platform for events.

So if you were a brand, you were doing a movie release or you're doing a new store opening or

We had a bunch of marketing software to allow them to do that.

We ran that from 06 through 08.

And then in 09, we saw this opportunity to build at that time a rich media creative platform for programmatic.

So it was early days of programmatic media.

Sure.

So programmatic media is the buying and selling of advertising through technology.

Yeah, so the really nice thing about moving into this dynamic creative product, which we really have gotten sort of full bore into probably in 2014, really in 2015, has put us in a nice position.