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Ben Kartzman

๐Ÿ‘ค Speaker
147 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

We're about just under 100 people spread across the U.S.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

We've got an office...

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

About 10 of those folks are in Europe.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

We've got some of our engineering team in Russia.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

And we have some operational support folks in the Philippines.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

So very global company.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

We're focused on growth.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

That's for sure.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Focused on growth.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Yeah, I think it's a great question.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

There's a few reasons.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

One is the intuitiveness of the platforms.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

We've spent a lot of time on the UX, built these great self-service tools.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

That's an absolute requirement that the creative agencies in our world want.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

They want a product that they can come into, that they can build in.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

So we provide that.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

The other element of our platform that's truly unique is we have what we call a decision engine.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

So, very flexible way to tag creative so that you can test different creatives across different data segments, whether it's audience segments or geographic segments or any other data segments that are important and relevant to the customer.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

The weirdest thing we've done to acquire a customer.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Oh man.