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Ben Kartzman

๐Ÿ‘ค Speaker
147 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Um, we have, it's not that weird, but we've promised to set up, uh, you know, like Amazon redshift databases for customers so that they could look at data in a specific way that they wanted.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

It's kind of more of, it's probably, it's not less weird.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

It's more of a kind of going above and beyond kind of thing.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

And it's actually become a standard offering now that a lot of customers want.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

So

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Yeah, I'm not that wild of a guy, unfortunately.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

It's really more of applying the principles of triangulation, right?

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

So if I know I want to get to someone, I think about who do we each know that can speak to that person sort of independently of me.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

And I try to use that as a tactic to make sure that not only am I having direct line in with them,

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

But that there's someone else kind of independent of me that can speak to them about, you know, why we're a great company, why I'm, you know, trustworthy and so on.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Yeah, that's a good, that is a really, really good question.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

And it's, it's, I actually don't have the answer to that.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

We're actually doing that analysis right now because it's changing as we're, as we're evolving into this more of the self-service platform business, the sales cycles have really grown.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

So you can imagine.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

they're longer so you can imagine we had five six hundred customers very transactional business you could close a deal you know in a in a month now these these deals are more sophisticated there's more technology there's more integrations that need to happen uh so the sales cycles can go from three months six months nine months

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Um, it's just, it's very, it's, it's a good question because we're doing that analysis right now.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

I would say more than five grand.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Yeah, I mean, the ideal customer, I mean, we believe that, you know, we have a couple of contracts today that have, you know, look out five years.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

They'll commit for a period of time, but with an eye towards, you know, auto renewing up, you know, up to five years.

SaaS Interviews with CEOs, Startups, Founders
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Five Dysfunctions of a Team.