Ben Lamm

Pictures from parents and their kids and even from classrooms telling us how excited they are about what we're working on.

Yeah.

how fulfilling was it to recreate that dire wolf?

Oh, it was awesome.

You know, the heart, some of the hard thing about us is like, we try to balance like, uh, full transparency, uh, but also at the same in, in impact, but at the same time, you know, we, we want to think about like how and when we message these things.

Right.

And so for us, uh, it was funny.

We, we, we launched the wooly mouse at South by Southwest.

It kind of broke the internet.

And then we're like,

Man, people are going to get really excited about these dire wolves if that's the case of what we saw with the mouse.

And so the hard thing is when we announced the wolves to the world, they were four and five months old.

And so it was hard to keep that project under wraps, a secret, because we were so excited about telling everyone about what we were working on.

But when we finally got to rip the bandaid off and show the world, it was crazy.

I feel like we could make a movie about just the first five days of launch because everything that could have happened did happen.

And that launch was insane.

I bet.

Oh yeah.

We had a, we had the New Yorker break the embargo.

So we, we had a, and then we had a lot of our press friendlies that we'd worked with for years, call us and say, you know, why would you not tell us the biggest news?