Ben Lindbergh

And you don't really have even public-facing executives so much.

And that's just an interesting change.

It's true at Sony, where I don't know how many PlayStation players could even name the president and CEO of Sony Interactive Entertainment, Hideaki Nishino, at Nintendo these days, at Shintaro Furukawa.

These are

people with business backgrounds and people who don't really lead with their gaming cred.

Even at Nintendo, you had Doug Bowser, who replaced Reggie, who had a video game name, but not really a video game background.

And I think that makes some sense.

Video games are big business.

You don't have to be a big gamer to be a successful gaming CEO.

But it does seem as if there's been a bit of a changing of the guard there that we've entered a new era.

And maybe that's just generational.

It's just gaming has been around for a long time.

It's now a big business.

You don't necessarily have to relate to players on that level or sell yourself as someone who is intimately familiar with the medium.

Or maybe this goes along with what we were saying about Sony, where it's not always about making the best games.

It's about making the most money.

Yeah.

And that may or may not be something that someone who really loves video games is best equipped to do.

So we will see whether Fable's good and whether Forza's good and whether Xbox turns things around.

And we'll see whether Sony can be bailed out by a couple of its acquisitions that have worked out, Insomniac.