Ben Lowley

We're coming up on our sixth anniversary.

So, you know, this, this is a technical regulation.

There's a lot of nuances.

Uh, there's a lot of different needs.

So this is a big part of our story is that, uh, we pivoted, um,

In 2016, we realized that our initial approach to servicing the needs of bridging kind of the gap between nonprofits and banks, our initial approach was not going to be scalable.

It was too high touch.

We were having too much consultation.

So you were like an agency basically, but before that.

Exactly, exactly.

And then you shut the agency off and now you're full SaaS.

That's right.

Full SaaS, much more data driven and it's scalable.

And we finally have found the right fit for banks.

We have three full-time employees and one part-time and one contractor.

That's great.

And is everyone based in Louisville or spread out?

Everyone's based right here in Louisville.

We are bringing on an account executive to help with sales and help us really scale up throughout the nation in January.

Is it too early to talk about things like churn, CAC, and LTV?