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SaaS Interviews with CEOs, Startups, Founders

1587 Why Banks Pay Him $2k/year To Help Serve Lower Income Community Members

28 Nov 2019

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 1.613 Nathan Latka

launched in 2017.

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Chapter 2: What is the Community Reinvestment Act and why is it important?

1.753 - 19.738 Nathan Latka

FindCRA.com helps local banks understand how to comply with an act that essentially requires they give back to the community in a way, again, it's called the Community Reinvestment Act. Usually it's a certain percentage of their tier one kind of deposit base they look to put back in the community.

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19.778 - 39.664 Nathan Latka

Again, this company helping quickly identify local communities or local efforts that they can put that money into to comply with that act. currently working with about 11 banks. They're doing about 14, 15 grand right now in ACV. They really just got it going. $900,000 raised, team of three folks in Kentucky. Hello, everyone. My guest today is Ben Lowley.

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39.684 - 57.708 Nathan Latka

He's the co-founder and CEO of FindCRA, a search platform that gives bankers powerful data and tools to find qualified nonprofits for compliance with the Community Reinvestment Act. Ben, are you ready to take us to the top? I am. All right. So first off, I bet most of my audience does not know about this community reinvestment act.

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57.768 - 60.834 Nathan Latka

Would your software kind of exist without that act or are they directly correlated?

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62.276 - 68.087 Ben Lowley

They are directly correlated, but the act would definitely exist without us. Okay.

68.327 - 73.677 Nathan Latka

So walk me through how you help people use or leverage or comply with the act.

74.939 - 103.647 Ben Lowley

So our platform is designed for bankers to meet their compliance obligations under the Act. The Act was started about 40 years ago. It requires banks to meet the credit and financial service needs of all areas of their communities, including the low to moderate income parts of their community. And they often need to partner with certain types of organizations frequently, that's nonprofits.

103.913 - 108.843 Ben Lowley

Um, so our platform helps them find eligible nonprofits to work with.

109.404 - 126.377 Nathan Latka

Okay. What, what, I'm going to ask more questions or actually understand how that works. So I'm in Chicago. I'm a bank. Um, uh, you're saying maybe for people that apply for, I'm making this up a mortgage for the bank that don't meet our check boxes, but I still have to give them a mortgage. Somehow I work through nonprofits to make that happen.

Chapter 3: How does FindCRA help banks comply with the Community Reinvestment Act?

183.653 - 184.395 Ben Lowley

What does a credit mean?

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184.435 - 186.059 Nathan Latka

Is that a code word for tax break?

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187.863 - 211.832 Ben Lowley

Uh, it's credit during their exams. So, uh, banks are audited every two to three years under the, under the act, under the regulations, uh, to make sure that they're meeting a minimum level of needs in their communities. So when the auditors come in, which is the federal regulatory agencies, it's the FDIC, the OCC, or the Fed,

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212.538 - 231.913 Ben Lowley

They'll look to see what the bank has done during that two to three year time frame to meet the needs of their communities. They'll get a report of all their activities and they'll get credit from the examiners for qualified activities. Sometimes the things that the bank does don't qualify.

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232.366 - 248.386 Nathan Latka

Okay. And this act, how is it measured? In other words, if I'm a bank with a billion dollars in assets under management in Chicago, does it say that I have to have put at least 2% of my assets under management towards these CRA aligned nonprofits?

249.428 - 266.216 Ben Lowley

That's a great question. The act does not stipulate an exact percentage. But banks will often look to do about 1% to 2% of their Tier 1 capital in community investments to meet their CRA requirements.

266.236 - 283.659 Nathan Latka

Okay, this is making more sense now. So again, I'm a bank. I'm in Chicago. A billion assets under management. My Tier 1 is maybe $800 million. I want to take 1% of that, so call it $8 million. over the next 12 months and put it into something that is CRA aligned in nonprofit. I searched Chicago on findcra.com.

283.679 - 298.739 Nathan Latka

It shows me there's 541 community services to LMI individuals, 135 opportunities for affordable housing. Let's say I like affordable housing. So basically your software will help me find and identify those 135 projects I could put that $8 million toward. Bingo. You got it.

299.139 - 299.76 Ben Lowley

Awesome. Okay.

Chapter 4: What types of organizations do banks partner with under the Community Reinvestment Act?

405.031 - 431.976 Ben Lowley

We try to keep it very simple for the banks. It's an annual fee for access to the platform. The platform houses all the data, and they can search by city, state, zip code, or county. Often, the assessment area will be a county. So if I have a branch in Cook County, is that Chicago County? Is Cook County? I have no idea. Okay.

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432.878 - 443.931 Ben Lowley

If I have two branches in Chicago, maybe it's in downtown Chicago, my assessment area may be all of Cook County.

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445.885 - 461.548 Nathan Latka

Guys, just want to give you a heads up. I will be in Sydney on December 3rd and 4th, speaking at SaaS Talk Australasia, presenting an entirely new data set focused on companies in Asia, benchmarks of Asia SaaS companies, including obviously Australia.

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461.528 - 482.744 Nathan Latka

as well it's going to be a really special data set you know the trends i see in that data is very different than trends i see in european or north american sas companies so you want to be there you're also going to learn from a lot of great speakers zero will be there charge b chargeify g2 zora is going to be in town lb harvey from intercom will be there so it's an event you don't want to miss.

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482.804 - 500.454 Nathan Latka

Lots of investors will be there as well. And as you know, SaaS stock always does an incredible job with the number one SaaS conference in Europe and Dublin, over 5,000 people. They're now bringing it to Australia, specifically Sydney for SaaS stock Australasia. So I hope to see you there. I do have 10 discounted tickets. It's 25% off.

500.775 - 515.535 Nathan Latka

The code to use, remember this, is LATKA, my last name, L-A-T-K-A-L-A-T-K-A. two, five, the numbers, two, five Latka, two, five. So go to nathanlaka.com forward slash Sydney right now to use that coupon code. When you do that, email me that you did it.

515.655 - 535.825 Nathan Latka

And as a thank you as a reward, because I love meeting people in person, we'll set up a 10 or 15 minute one-on-one time session at Sydney in between when I'm speaking, we'll get some time in the hallway or our conference room or meeting room together. I would enjoy that. So So nathelmeca.com forward slash Sydney, use code LATCA25. Love to see you there, December 3rd and 4th in Sydney.

538.41 - 538.991 Nathan Latka

So what would I pay?

539.011 - 570.722 Ben Lowley

I mean, what's the average bank pay you per year for this kind of tool? We have three tiers of pricing. If it's a bank that just has like one branch, or two branches, it's $1,250 a year. $1,250? That's correct. And the next year up, it's for banks that are operating in usually around 10 to 15 markets and maybe around a billion in assets, that's a $2,500 a year.

Chapter 5: How do banks get credit for their community investments?

689.493 - 710.935 Ben Lowley

It was too high touch. We were having too much consultation. So you were like an agency basically, but before that. Exactly, exactly. And then you shut the agency off and now you're full SaaS. That's right. Full SaaS, much more data driven and it's scalable. And we finally have found the right fit for banks.

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711.035 - 717.542 Nathan Latka

That's great. Ben, we're running out of time here. So some quicker questions here. Team size today, how many folks?

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717.944 - 738.309 Ben Lowley

We have three full-time employees and one part-time and one contractor. That's great. And is everyone based in Louisville or spread out? Everyone's based right here in Louisville. We are bringing on an account executive to help with sales and help us really scale up throughout the nation in January.

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738.649 - 739.09 Nathan Latka

That's great.

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739.11 - 753.963 Ben Lowley

Is it too early to talk about things like churn, CAC, and LTV? It probably is. I don't think there would be a lot of meaningful, you know, I don't want to distort our true numbers. So maybe this time next year, we could have another conversation.

754.183 - 764.556 Nathan Latka

And look at you, always selling, man. Of course, I'll have you back on. Of course, I'll have you back on in a year. All right, man, let's wrap up with our famous five. Number one, what's your favorite business book?

766.038 - 783.8 Ben Lowley

I'm going to say Anti-Fragile by Nicholas Tillett. Number two, is there a CEO you're following or studying right now? I've been very fascinated with Jeff Bezos, uh, learning a lot about his, uh, his blue, uh, all of the, the rocket stuff that he's been doing. So I've been getting up on that.

783.82 - 786.543 Nathan Latka

Blue origin. Number three, what is the billing tool that you use?

787.444 - 794.613 Ben Lowley

The billing tool. Yep. We used, um, QuickBooks online.

Chapter 6: What are the compliance requirements for banks under the Community Reinvestment Act?

837.724 - 840.869 Ben Lowley

I am 34 and I'll be turning 35 this Saturday.

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841.009 - 847.178 Nathan Latka

That's okay. Congrats. Early birthday. Happy early birthday. Thanks. Thanks. Last question here, Ben, what do you wish your 20 year old self knew?

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847.198 - 861.185 Ben Lowley

I wish that I knew, um, that not everyone's opinion matters. Just certain people's opinion mattered the most and really to pay attention to that.

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861.205 - 882.771 Nathan Latka

Guys, not everyone's opinion matters. Launched in 2017, findcra.com helps local banks understand how to comply with an act that essentially requires they give back to the community in a way, again, it's called the Community Reinvestment act. Usually it's a certain percentage of their tier one kind of deposit base. They look to put back in the community.

0

882.791 - 902.745 Nathan Latka

Again, this company helping quickly identify local communities or local efforts that they can put that money into to comply with that act. Currently working with about 11 banks. They're doing about 14, 15 grand right now in ACV. They really just got it going. $900,000 raised. Team of three folks in Kentucky. Ben, thanks for taking us to the top. Thank you, Nick.

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