Ben-Nadav Hafri

Here's Ben. I once hired a lawyer who dreams about suing people. He told me this on a call once. I asked for proof. And he showed me a video of himself asleep, very clearly muttering, I'll sue you. And something to the effect of, you're going to jail. There were some swears in there too. My first thought was, this man is the best lawyer I'll ever have. Second thought, I better pay him quickly.

Here's Ben. I once hired a lawyer who dreams about suing people. He told me this on a call once. I asked for proof. And he showed me a video of himself asleep, very clearly muttering, I'll sue you. And something to the effect of, you're going to jail. There were some swears in there too. My first thought was, this man is the best lawyer I'll ever have. Second thought, I better pay him quickly.

We were going over an employment contract. We got to the part about intellectual property, and I thought the degree to which an employer could punish you if you ever divulged one of their trade secrets seemed a little crazy. To which my lawyer replied, well, it's nooks and crannies. And even recognizing I was paying by the second, I was like, what did you just say?

We were going over an employment contract. We got to the part about intellectual property, and I thought the degree to which an employer could punish you if you ever divulged one of their trade secrets seemed a little crazy. To which my lawyer replied, well, it's nooks and crannies. And even recognizing I was paying by the second, I was like, what did you just say?

The key to English muffin supremacy comes down to the balance of nooks, which catch and pool the melted butter, and the thin, crisp walls of the crannies. But somehow, nooks and crannies are now lawyer shorthand for trade secret. Why?

The key to English muffin supremacy comes down to the balance of nooks, which catch and pool the melted butter, and the thin, crisp walls of the crannies. But somehow, nooks and crannies are now lawyer shorthand for trade secret. Why?

In 1876, a baker named Samuel Bath Thomas left England for the United States. Little's known about his life before he lands in New York, but he arrived with a recipe in his pocket for what typically would be called Welsh muffins or crumpets. He cooked them on a griddle so they'd be crisp on the outside and doughy yet pockmarked in the inside in a way few other breads were.

In 1876, a baker named Samuel Bath Thomas left England for the United States. Little's known about his life before he lands in New York, but he arrived with a recipe in his pocket for what typically would be called Welsh muffins or crumpets. He cooked them on a griddle so they'd be crisp on the outside and doughy yet pockmarked in the inside in a way few other breads were.

Thomas's nooks and crannies took New York by storm. Demand skyrocketed. He opened another bakery. Then it became a corporation. Eventually, the words Nooks and Crannies became a registered trademark of Thomas's English muffins. You will note if you look at the bakery shelves at your local grocery store that other English muffin brands live in fear of this fact.

Thomas's nooks and crannies took New York by storm. Demand skyrocketed. He opened another bakery. Then it became a corporation. Eventually, the words Nooks and Crannies became a registered trademark of Thomas's English muffins. You will note if you look at the bakery shelves at your local grocery store that other English muffin brands live in fear of this fact.

Dave's Killer Bread boasts of butter-catching flavor craters. Trader Joe's has pockets and crevices. Bay's has raised the white flag and left the field entirely with a claim about packaging, now resealable. Because all of them know better than to cross the entity that now owns Thomas'. Grupo Bimbo.

Dave's Killer Bread boasts of butter-catching flavor craters. Trader Joe's has pockets and crevices. Bay's has raised the white flag and left the field entirely with a claim about packaging, now resealable. Because all of them know better than to cross the entity that now owns Thomas'. Grupo Bimbo.

Grupo Bimbo, international baking conglomerate.

Grupo Bimbo, international baking conglomerate.

Bimbo is everywhere. They've taken over half the bread brands you've heard of and 50% of the rest. They've swept through the U.S., acquiring one bakery after another.

Bimbo is everywhere. They've taken over half the bread brands you've heard of and 50% of the rest. They've swept through the U.S., acquiring one bakery after another.

No one stands in the way of Grupo Bimbo. And in 2009, at the height of their powers, they acquired the holy grail of baked goods, the Nooks and Crannies.

No one stands in the way of Grupo Bimbo. And in 2009, at the height of their powers, they acquired the holy grail of baked goods, the Nooks and Crannies.

The secret recipe for nooks and crannies brought in about half a billion dollars in annual revenue to Grupo Bimbo. But then, according to Bimbo, someone tried to steal it. Can you just tell me the basic facts of the case? Well, in this case, I guess we can go through it.

The secret recipe for nooks and crannies brought in about half a billion dollars in annual revenue to Grupo Bimbo. But then, according to Bimbo, someone tried to steal it. Can you just tell me the basic facts of the case? Well, in this case, I guess we can go through it.