Ben-Nadav Hafri

A muffin is a muffin. Hearing Chris say this a couple months ago would have saved me a lot of time.

A muffin is a muffin. Hearing Chris say this a couple months ago would have saved me a lot of time.

can see it so it's not a secured formula formula that they keep secret you know in a bowl somewhere it's it's left on the floor it's really not anybody knows the formula bimbo bakeries hadn't replied to repeated requests for comment by the time we recorded this episode but by now i could believe this secret recipe was all nonsense But the best secrets bring us together.

can see it so it's not a secured formula formula that they keep secret you know in a bowl somewhere it's it's left on the floor it's really not anybody knows the formula bimbo bakeries hadn't replied to repeated requests for comment by the time we recorded this episode but by now i could believe this secret recipe was all nonsense But the best secrets bring us together.

They bind us like a monastic order. They don't trap us. I suspect that even if someone got into that monastery and stole the full recipe for chartreuse, people would still rather get a bottle of it from the monks themselves. Because the secret means something coming from them, tied, as it is, to an even greater mystery.

They bind us like a monastic order. They don't trap us. I suspect that even if someone got into that monastery and stole the full recipe for chartreuse, people would still rather get a bottle of it from the monks themselves. Because the secret means something coming from them, tied, as it is, to an even greater mystery.

That's why Bimbo's still pretending these are Samuel Thomas' English muffins a century after his death. But these Thomas' nooks and crannies? Now they're just a bit of marketing. A myth that somehow became a legal standard. Anyways, the best way to protect your nooks and crannies isn't a trade secret. It's opening your muffins with a fork. A knife just ruins the whole thing.

That's why Bimbo's still pretending these are Samuel Thomas' English muffins a century after his death. But these Thomas' nooks and crannies? Now they're just a bit of marketing. A myth that somehow became a legal standard. Anyways, the best way to protect your nooks and crannies isn't a trade secret. It's opening your muffins with a fork. A knife just ruins the whole thing.

So you give your kids sugar, but you just keep them very cold.

So you give your kids sugar, but you just keep them very cold.

So, yeah, yeah.

So, yeah, yeah.

Special thanks to Chelsea Burgess, Jonathan Frishtick, Susan Reed, William Woys Weaver, Corey Theodore at the Anti-Conquest Baking Company, Becky Cooper for introducing me to chartreuse, Julia Conrad, Robin Dando, and Jonathan A. Zierfoss for helping us with our triangle test methodology, and all the students at the CIA. Happy graduation. I'm Ben Mattafafry.

Special thanks to Chelsea Burgess, Jonathan Frishtick, Susan Reed, William Woys Weaver, Corey Theodore at the Anti-Conquest Baking Company, Becky Cooper for introducing me to chartreuse, Julia Conrad, Robin Dando, and Jonathan A. Zierfoss for helping us with our triangle test methodology, and all the students at the CIA. Happy graduation. I'm Ben Mattafafry.

It like hits the back of your palate. There's like a funk to it. You know what I mean?

It like hits the back of your palate. There's like a funk to it. You know what I mean?

It does have that kind of like Proustian association thing. Like it tastes like, I remember this taste. Yes. When I have this, it does take me back. Like I am seeing my family's kitchen where we would eat breakfast in like the big spread. Yeah.

It does have that kind of like Proustian association thing. Like it tastes like, I remember this taste. Yes. When I have this, it does take me back. Like I am seeing my family's kitchen where we would eat breakfast in like the big spread. Yeah.

And for that reason, it is nearly a half a billion dollar a year in sales product. It is the sine qua non of bread products, baked goods. Yeah. The champ. Undisputed.

And for that reason, it is nearly a half a billion dollar a year in sales product. It is the sine qua non of bread products, baked goods. Yeah. The champ. Undisputed.