Ben Stacy

Let's get into it.

Yeah, 2026 is going to be interesting because we have the slowdown, right?

Every company is struggling to a certain degree.

And I think a lot of people are looking at how do we reach the next group?

Like the core gun owners, the ones that are in this every day watching all of our favorite YouTubers,

They're already accounted for.

We're already talking to them.

We're reaching them.

So how do we reach the young mother who's concerned about her safety or the kid fresh out of college that is interested in overlanding or sports?

How do we get them to get interested in guns?

I think that's the main question that we're asking right now.

And there's a ton of different answers which we can dive into.

You guys do a really good job of it.

Actually, GOA as a whole does a phenomenal job of reaching the emerging markets.

Let's see, how can I put this nicely?

There are other organizations that are still trying to talk to the gun owner that is literally dying off, unfortunately.

I think on the marketing side, there's a lot of companies, too, that are going through that same thing, where they are not adjusting to where the customer is.

And that's kind of step number one, is you have to go where the customer is.

I mean, they're watching TikTok videos.

They're on YouTube.