Ben Stacy

The days of every single video hitting hundreds of thousands of views is not a thing.

One might do 10,000, the next one might do a million.

And you have to be comfortable with that.

It's very hard when you have to...

Bring that to leadership that doesn't quite understand marketing on like, hey, this is working, even if the numbers don't technically show it.

Trust me, it's very hard to continue to stay motivated day in and day out.

But it's consistent.

At the end of the day, it's staying consistent with it and continuing to do something.

Don't just give up on a platform because you didn't see results right away.

Yeah, I mean, yes, that's a safe starting point.

I would say it's more of a guide now or more of a baseline now than law.

It used to be law, for sure.

Yeah.

And listen, now we're talking about on the creator side, if you want to build a community, you can be very successful with smaller platforms.

You don't need to be the million, million subscriber channel to be successful and to turn this into a full-time job.

Last thing, I'd like to leave it with this.

This shouldn't be spicy, but I think maybe it can be for some companies.

The more you try to sell your product, the lesser your product you will sell.

They don't even make pennies anymore.

The consumer is smart.