Ben Stacy

Go where the people are.

All the alternate platforms are great, but if you're going to grow, go where the people are.

Two or three, you have to work within the limitations they give you.

It is what it is.

You're playing on their platform.

That's why I encourage own your own email lists and your SMS lists and take advantage of that.

But if you're going to be on these platforms, play by the rules and you're going to be able to crush it.

That is going to shift what your normal content output looks like.

You might be used to being like, here's the new gun that we're putting out.

It's not about that.

Now it's going to be about company culture or filming a skit about how you plan on launching your new product and your team is spitballing all these stupid ideas and then you act them out.

There's a million different ways

to get creative on content.

Get out of your head as a company in our industry and stop complaining about the fact that you can't market because you can't run ads.

I'm going to be spicy.

Marketing is all about experimenting.

Sorry to cut you off, but that's what it is.

It boils down to experimenting and being comfortable with failure, whether that's the platform taking you down or the post doing terrible.

The metrics of how this post did to this one, all that's irrelevant nowadays.

You want to focus on building a community and that will grow with time.