Ben Stacy

what people are actually saying, complaining about, overanalyzing.

All of those different things are going to give you data points as a manufacturer or business owner to figure out where that consumer is and meet them there.

From the event side as a whole, we tell companies all the time, any event you can afford to go to, be there.

It's all about...

Being in front of the company, like our entire business is built on relationships.

It's called Forge Relations.

That's how we've gotten to where we are.

And that's how companies should be looking at everything they're doing.

On the digital side, being front and center, having a face to your brand, multiple people involved, doing stuff like what you're doing, being a media company, even if you're just a firearms manufacturer.

Building those digital connections is great, but that has to funnel back into physical interaction with the consumer in person.

Because once again, people buy from people.

We're back right where we started.

That is how we move this ball forward as a community.

Last time I did this, I got a little too spicy.

I need a lateral limit.

What type of spicy are we talking about?

Like the Indian food last night?

I was stuck at like a level 4.

uh okay um let's see spicy take right like i've already hit on tiktok a couple times um this actually kind of goes back to i think one of the questions that you that we didn't get to answer of how does a gun company actually execute on tiktok how does anyone in our industry execute on tiktok when these platforms are trying to de-platform us a couple things one get over yourself

That's my space to take.