Ben Stacy

You know, they're, they're still that like, that's what I see as the core of gun owners.

And it's the, it's the vast majority.

It's the vast majority.

Like we're our, our little world that we, that we live in is awesome.

I love it, but it's so small compared to the,

amount of Americans that are out there that just want to protect themselves.

And there's a scale.

When you first get into guns, you're probably not going to care about policy or politics.

As you get more and more involved, you're going to want to get more involved on the policy side or you're going to want to just deck out your pistol in the latest and greatest red dot or whatever it might be.

So how you approach that has to take so many different twists and turns.

Please don't.

You can find your next gun there, though.

It is great.

Most people don't.

Yeah, a couple of things.

I had a conversation with a company, I won't mention who, who talked about how that was so valuable at Goals this past year, about how they had invested money into events and Goals was one of the first ones where they actually doubled down on that.

And it was it.

revitalized what they're going to do.

It completely shifted what their plan is because they were getting that immediate feedback.

To your point about going behind the gun counter, I think the same says to just listen to your customer service team or answer the phone calls or emails for a couple days and capture that data on