Ben Stacy

where sales are going.

There's a ton of data out there already.

If you're a company, you should be analyzing what's going on, where your sales are coming from, how people are consuming their content, all of those different factors.

And then you hone in your messaging to target each one of those.

In the marketing side of things, we call it a persona, but it's really just the customer.

If we'll go back to that thing that that mother, right, if you have a young mother, she's watching like cooking channels or baking channels or whatever, you know, women do.

I'm sorry, guys.

That's a very different approach from the guy that is that is watching TV.

You know, something on NASCAR or whatever else in that side of things or going out and doing bow hunting or whatever it might be, right?

We have to look at those audiences completely different.

I think we're getting better at it, but historically, as an industry, historically, we've leaned on that messaging of, like you said, it's made of this metal.

It has this many rounds.

It shoots this way.

The bullet goes this fast.

That's all fine and dandy.

I think they will get there if they choose to go that far, if the consumer wants to dive that deep into the information.

But more...

when they're first being introduced to this space, how you present the same information needs to be presented in dozens of different ways.

And they've potentially only even heard of Ruger and XYZ, other big company, gun company here.

They've only ever heard of the NRA.