Ben Stacy

Yeah, we need to be aware of that.

Companies need to be more aware of that, of the needs of each of these people are going to differ.

So how do I market and message to them rather than just pretending, oh,

And probably the worst assumption you can make, and we all do this, is that they're right-winged, they're Christian, they believe all the same things that I believe.

When nowadays, that's really not the case, right?

And kind of your point, to your point, we naturally shoot ourselves in the foot.

We all love to make fun of LARPing and the old white bearded guy that wears 5'11".

We all do that.

But that goes on the other side, too.

Very rarely are we even considering what about the blue-haired girl?

Once again, we all love to make fun of that person.

Maybe I'll just speak for myself since we're on GOA's podcast.

But we all have our preconceived opinions.

That's just natural.

That's human nature.

So how can we break out of that?

The question I'd be asking from a marketing perspective is how do you break out of that and

then how do you turn that into practice?

So breaking out of it is, okay, let's get some market data.

Let's actually take a step back, look at what...