Ben Stacy

You don't need to shout it from the rooftops.

Let's just say, obviously, you'd hope firearms manufacturers are pro 2A.

You'd hope.

But let's just use that as our example, right?

uh you have to find a line in the stand in the sand because if if the customer uh doesn't associate with that they're probably not going to buy anyways and if you if you kind of try to stay in the middle ground and you never talk about it then there's nothing for them to latch on to and be like that is what i believe that is why i support once again like using psa they have been very vocal uh and they as you guys are very well aware put their money where their mouth is in the fight and that's gone a long way

with consumers and you see that with a whole bunch of other companies too on whether it's like family values or obviously the fight for our rights, etc.

When a company stands up, people perk up and they're like, oh wow, that's who I want to support because they're actually fighting for what I believe in.

I'm one person.

I can give them some money to help support that fight and we can get this across the finish line.

And

If you're not going to speak up and you're not going to make that known as a company, I think moving into 2026, it will matter.

It will matter more.

Yeah.

I mean, I think both of you guys just hit on the...

the crux of the community and from a marketing perspective, all the above, right?

From hunting to concealed carry to all the guns in the world to one gun in the world, it's that as a community, for the most part, we're completely missing the mark when it comes from a marketing perspective on how to reach these people, which is we truly don't understand

where they're coming from, right?

If we're trying to fit this entire new demographic into one box, that's just not how it is anymore.

Everything's so diverse.

And that's for the entire world these days.