Ben Taylor
👤 PersonAppearances Over Time
Podcast Appearances
Marketing is the most disconnected piece from the customer experience right now.
Marketing is the most disconnected piece from the customer experience right now.
Marketing is the most disconnected piece from the customer experience right now.
Content marketing is dead. Wow. It is a driver of a waste of time. Success with content marketing is a happy accident.
Content marketing is dead. Wow. It is a driver of a waste of time. Success with content marketing is a happy accident.
Content marketing is dead. Wow. It is a driver of a waste of time. Success with content marketing is a happy accident.
80 to 90% of our production stopped when I took over the team. We were spending a bulk of our time in production before we're now spending it in trying to understand what our customers are thinking.
80 to 90% of our production stopped when I took over the team. We were spending a bulk of our time in production before we're now spending it in trying to understand what our customers are thinking.
80 to 90% of our production stopped when I took over the team. We were spending a bulk of our time in production before we're now spending it in trying to understand what our customers are thinking.
More volume doesn't equal more bookings, more pipeline.
More volume doesn't equal more bookings, more pipeline.
More volume doesn't equal more bookings, more pipeline.
Is it a big topic these days or?
Is it a big topic these days or?
Is it a big topic these days or?
I don't tend to use any of them.
I don't tend to use any of them.
I don't tend to use any of them.
What I did is I took the metrics of what we were doing and I started to show how we were reaching our customer. And I think a lot of people lean on those metrics and say, hey, we're reaching our audience, that's fine. But then I took them a step further back and I said, Put yourself in their shoes. Do you care about this? Humans make decisions emotionally.
What I did is I took the metrics of what we were doing and I started to show how we were reaching our customer. And I think a lot of people lean on those metrics and say, hey, we're reaching our audience, that's fine. But then I took them a step further back and I said, Put yourself in their shoes. Do you care about this? Humans make decisions emotionally.