Ben Taylor
👤 PersonAppearances Over Time
Podcast Appearances
What I did is I took the metrics of what we were doing and I started to show how we were reaching our customer. And I think a lot of people lean on those metrics and say, hey, we're reaching our audience, that's fine. But then I took them a step further back and I said, Put yourself in their shoes. Do you care about this? Humans make decisions emotionally.
We make decisions based on storytelling and narrative. People build this idea that emotions and empathy cannot be attached towards progress. Force people to sit in a room in awkward silence and sit there and think about it. We have seen 5X, 6X growth and what our impact is from there.
We make decisions based on storytelling and narrative. People build this idea that emotions and empathy cannot be attached towards progress. Force people to sit in a room in awkward silence and sit there and think about it. We have seen 5X, 6X growth and what our impact is from there.
We make decisions based on storytelling and narrative. People build this idea that emotions and empathy cannot be attached towards progress. Force people to sit in a room in awkward silence and sit there and think about it. We have seen 5X, 6X growth and what our impact is from there.
Oh, no.
Oh, no.
Oh, no.
Wawa.
Wawa.
Wawa.
There's stories of me coming out of Wawa at three o'clock in the morning. I mean, that is a, I have to go to Wawa, get a hoagie at two o'clock in the morning. It's equivalent to Whataburger, right? Like having that option.
There's stories of me coming out of Wawa at three o'clock in the morning. I mean, that is a, I have to go to Wawa, get a hoagie at two o'clock in the morning. It's equivalent to Whataburger, right? Like having that option.
There's stories of me coming out of Wawa at three o'clock in the morning. I mean, that is a, I have to go to Wawa, get a hoagie at two o'clock in the morning. It's equivalent to Whataburger, right? Like having that option.
Are you not from? Okay.
Are you not from? Okay.
Are you not from? Okay.
That's concerning to me.
That's concerning to me.
That's concerning to me.
Where are you from? You're from the Northeast?