Ben Taylor

What are we doing with seller enablement, sales enablement? What are we doing with the renewal team? And that's the harder challenge is reaching into other groups and saying, hey, we're trying to connect this all. But for the things we own as marketers, changing the elevation, changing where we're going to do that? Are we going to a third party publication as opposed to owned?

What are we doing with seller enablement, sales enablement? What are we doing with the renewal team? And that's the harder challenge is reaching into other groups and saying, hey, we're trying to connect this all. But for the things we own as marketers, changing the elevation, changing where we're going to do that? Are we going to a third party publication as opposed to owned?

What are we doing with seller enablement, sales enablement? What are we doing with the renewal team? And that's the harder challenge is reaching into other groups and saying, hey, we're trying to connect this all. But for the things we own as marketers, changing the elevation, changing where we're going to do that? Are we going to a third party publication as opposed to owned?

Would we be better spent spending our money on programmatic ad buys or on a fortune.com takeover, for example, right? There's different things that we can do that are informed that all started with that design thinking.

Would we be better spent spending our money on programmatic ad buys or on a fortune.com takeover, for example, right? There's different things that we can do that are informed that all started with that design thinking.

Would we be better spent spending our money on programmatic ad buys or on a fortune.com takeover, for example, right? There's different things that we can do that are informed that all started with that design thinking.

Yeah. Well, assumptions based on checking the box. I don't even think there's assumptions happening in content marketing. I think you're just doing.

Yeah. Well, assumptions based on checking the box. I don't even think there's assumptions happening in content marketing. I think you're just doing.

Yeah. Well, assumptions based on checking the box. I don't even think there's assumptions happening in content marketing. I think you're just doing.

I mean, I really do. I think you're just doing.

I mean, I really do. I think you're just doing.

I mean, I really do. I think you're just doing.

I don't know. I've seen so much where people have created, thrown it out in the market and haven't thought about it again. And then they're on to the next project, the next brief, the next production, the next thing. There's no thinking, right? Because there's no permission to slow down and think about it.

I don't know. I've seen so much where people have created, thrown it out in the market and haven't thought about it again. And then they're on to the next project, the next brief, the next production, the next thing. There's no thinking, right? Because there's no permission to slow down and think about it.

I don't know. I've seen so much where people have created, thrown it out in the market and haven't thought about it again. And then they're on to the next project, the next brief, the next production, the next thing. There's no thinking, right? Because there's no permission to slow down and think about it.

Yeah.

Yeah.

Yeah.

Just because there's more volume.

Just because there's more volume.