Ben Taylor

Just because there's more volume.

If you're trying to message test or trying to brand test, maybe. But if you have a sharp idea of what your brand is going to be, all you're doing is now creating a thousand points of intersection for continuity. And the only way, if you've decided what your brand is going to be and you want it to be consistent, and this goes back to old, how tight is brand control going to be?

If you're trying to message test or trying to brand test, maybe. But if you have a sharp idea of what your brand is going to be, all you're doing is now creating a thousand points of intersection for continuity. And the only way, if you've decided what your brand is going to be and you want it to be consistent, and this goes back to old, how tight is brand control going to be?

If you're trying to message test or trying to brand test, maybe. But if you have a sharp idea of what your brand is going to be, all you're doing is now creating a thousand points of intersection for continuity. And the only way, if you've decided what your brand is going to be and you want it to be consistent, and this goes back to old, how tight is brand control going to be?

But if you have an idea of what your brand is going to be, now you're creating a thousand points of failure. You're creating dilution. You're creating more time internal spent towards coordination on those brand components, right? How is the brand marketing going to connect to down funnel marketing if you're sending out a thousand things?

But if you have an idea of what your brand is going to be, now you're creating a thousand points of failure. You're creating dilution. You're creating more time internal spent towards coordination on those brand components, right? How is the brand marketing going to connect to down funnel marketing if you're sending out a thousand things?

But if you have an idea of what your brand is going to be, now you're creating a thousand points of failure. You're creating dilution. You're creating more time internal spent towards coordination on those brand components, right? How is the brand marketing going to connect to down funnel marketing if you're sending out a thousand things?

Now you've got these disparate teams trying to do things and you actually have increased brand risk with more volume because there's less control over the brand and that brand equity that you've got attached to it. I mean, Cisco in particular has, you know, brand measurements. Yes. There's quite a few out there has a pretty strong brand has a pretty controlled brand.

Now you've got these disparate teams trying to do things and you actually have increased brand risk with more volume because there's less control over the brand and that brand equity that you've got attached to it. I mean, Cisco in particular has, you know, brand measurements. Yes. There's quite a few out there has a pretty strong brand has a pretty controlled brand.

Now you've got these disparate teams trying to do things and you actually have increased brand risk with more volume because there's less control over the brand and that brand equity that you've got attached to it. I mean, Cisco in particular has, you know, brand measurements. Yes. There's quite a few out there has a pretty strong brand has a pretty controlled brand.

It's not Apple level, but it's not like this disaggregated sort of thing. It's pretty controlled and pretty calm and it's fine. But when we go out there a thousand ways, you lose that control. And then you start to really risk your reputation and market by doing that because you have so much going on.

It's not Apple level, but it's not like this disaggregated sort of thing. It's pretty controlled and pretty calm and it's fine. But when we go out there a thousand ways, you lose that control. And then you start to really risk your reputation and market by doing that because you have so much going on.

It's not Apple level, but it's not like this disaggregated sort of thing. It's pretty controlled and pretty calm and it's fine. But when we go out there a thousand ways, you lose that control. And then you start to really risk your reputation and market by doing that because you have so much going on.

I think it goes to how confident you are in the brand image that you're trying to convey. If you aren't confident, I can see some benefit to going out there and seeing what kind of lands. I think of another awesome company here, Canva. Canva's got a very distinct brand and they're a startup. And I would say that they are fairly consistent in the way that they go to market. And

I think it goes to how confident you are in the brand image that you're trying to convey. If you aren't confident, I can see some benefit to going out there and seeing what kind of lands. I think of another awesome company here, Canva. Canva's got a very distinct brand and they're a startup. And I would say that they are fairly consistent in the way that they go to market. And

I think it goes to how confident you are in the brand image that you're trying to convey. If you aren't confident, I can see some benefit to going out there and seeing what kind of lands. I think of another awesome company here, Canva. Canva's got a very distinct brand and they're a startup. And I would say that they are fairly consistent in the way that they go to market. And

I don't, if I were them, I wouldn't want a thousand touch points either because again, the risk is diluting. If you have that much content, you have to have a very robust sense of like a brand kit and guidelines and approved agencies and the overhead becomes incredibly difficult for me. So, I mean, I can see the benefit.

I don't, if I were them, I wouldn't want a thousand touch points either because again, the risk is diluting. If you have that much content, you have to have a very robust sense of like a brand kit and guidelines and approved agencies and the overhead becomes incredibly difficult for me. So, I mean, I can see the benefit.

I don't, if I were them, I wouldn't want a thousand touch points either because again, the risk is diluting. If you have that much content, you have to have a very robust sense of like a brand kit and guidelines and approved agencies and the overhead becomes incredibly difficult for me. So, I mean, I can see the benefit.

I just, if you're asking me to make a decision on it, I think the brand risk outweighs the opportunity to get feedback with that much out there in marketing.