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Ben Taylor

👤 Speaker
945 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I mean, it's no different than marketing. You're just marketing to the business leaders in that case.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Yeah. I mean, that's the whole we're going back to customer experience. That's the whole idea of it. Right. Relevancy, relevancy, empathy, impact. I mean, those are the things that matter. And stop thinking about the things. Think about the why. Think about the feeling that people get when they engage with you.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Yeah. I mean, that's the whole we're going back to customer experience. That's the whole idea of it. Right. Relevancy, relevancy, empathy, impact. I mean, those are the things that matter. And stop thinking about the things. Think about the why. Think about the feeling that people get when they engage with you.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Yeah. I mean, that's the whole we're going back to customer experience. That's the whole idea of it. Right. Relevancy, relevancy, empathy, impact. I mean, those are the things that matter. And stop thinking about the things. Think about the why. Think about the feeling that people get when they engage with you.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And it will drive a lot better behavior for what folks are doing from a marketing sense.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And it will drive a lot better behavior for what folks are doing from a marketing sense.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And it will drive a lot better behavior for what folks are doing from a marketing sense.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Is it a big topic these days or AI? I didn't know.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Is it a big topic these days or AI? I didn't know.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Is it a big topic these days or AI? I didn't know.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I think we talk about it daily for that.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I think we talk about it daily for that.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I think we talk about it daily for that.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Yeah.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Yeah.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Yeah.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I think empathy needs to be part of AI, but I don't believe that AI can truly empathize. So the real risk there is I don't want people know they're talking to AI. If you have a chatbot, for example, they know you're talking to a chatbot. So empathy is not in language to me as much for AI as it is getting closer to understanding the problem that somebody has.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I think empathy needs to be part of AI, but I don't believe that AI can truly empathize. So the real risk there is I don't want people know they're talking to AI. If you have a chatbot, for example, they know you're talking to a chatbot. So empathy is not in language to me as much for AI as it is getting closer to understanding the problem that somebody has.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I think empathy needs to be part of AI, but I don't believe that AI can truly empathize. So the real risk there is I don't want people know they're talking to AI. If you have a chatbot, for example, they know you're talking to a chatbot. So empathy is not in language to me as much for AI as it is getting closer to understanding the problem that somebody has.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I don't care if you articulate that in a very kind of austere AI-driven way that you're very clear this is a generated response. Empathy is a layer below that veneer of conversation. engaging and having this interaction know and identify my problem. And that to me is empathetic by action, not by language. That's way more important.