Ben Taylor

Yeah.

Yeah.

Yeah.

So just overall, there's less churn. There's less change, right? You're going faster. There's less change. You're not as burnt out because you're not doing as much like check the box content. You're still working. You're not not working. You're just you're spending more time caring about people.

So just overall, there's less churn. There's less change, right? You're going faster. There's less change. You're not as burnt out because you're not doing as much like check the box content. You're still working. You're not not working. You're just you're spending more time caring about people.

So just overall, there's less churn. There's less change, right? You're going faster. There's less change. You're not as burnt out because you're not doing as much like check the box content. You're still working. You're not not working. You're just you're spending more time caring about people.

And that that is, I don't know, for most people, that's more fulfilling than spending time doing a revision on something that may never see light today.

And that that is, I don't know, for most people, that's more fulfilling than spending time doing a revision on something that may never see light today.

And that that is, I don't know, for most people, that's more fulfilling than spending time doing a revision on something that may never see light today.

I don't know. I think I'm happier at work and happier in life when I'm doing things that make people feel better or helping solve problems. So for me, it wasn't like a hyper tactical decision to change because that's what the market is saying to do. It was because, well, if I'm going to spend 40 hours a week doing things, I'd rather do 40 hours a week Trying to help folks. Yeah.

I don't know. I think I'm happier at work and happier in life when I'm doing things that make people feel better or helping solve problems. So for me, it wasn't like a hyper tactical decision to change because that's what the market is saying to do. It was because, well, if I'm going to spend 40 hours a week doing things, I'd rather do 40 hours a week Trying to help folks. Yeah.

I don't know. I think I'm happier at work and happier in life when I'm doing things that make people feel better or helping solve problems. So for me, it wasn't like a hyper tactical decision to change because that's what the market is saying to do. It was because, well, if I'm going to spend 40 hours a week doing things, I'd rather do 40 hours a week Trying to help folks. Yeah.

I mean, I'm not, we're not curing cancer, but we're solving problems that cause people to feel fear. That feels good. I mean, for me, that feels good. So I think, I think helping is a natural tendency for me. I think if you can lean into that and find success and impact that way, it just makes everything a little bit easier. Work, personal, all parts of life.

I mean, I'm not, we're not curing cancer, but we're solving problems that cause people to feel fear. That feels good. I mean, for me, that feels good. So I think, I think helping is a natural tendency for me. I think if you can lean into that and find success and impact that way, it just makes everything a little bit easier. Work, personal, all parts of life.

I mean, I'm not, we're not curing cancer, but we're solving problems that cause people to feel fear. That feels good. I mean, for me, that feels good. So I think, I think helping is a natural tendency for me. I think if you can lean into that and find success and impact that way, it just makes everything a little bit easier. Work, personal, all parts of life.

It's a broken record, right? I lean into fit and empathy and drive. Vibe. Vibe. I lean into vibe. I mean, pedigree, background, experience, they all matter.

It's a broken record, right? I lean into fit and empathy and drive. Vibe. Vibe. I lean into vibe. I mean, pedigree, background, experience, they all matter.

It's a broken record, right? I lean into fit and empathy and drive. Vibe. Vibe. I lean into vibe. I mean, pedigree, background, experience, they all matter.

But you can teach skills. You can teach mechanisms. I mean, frankly, what matters in marketing in particular and across the chain of customer experience changes frequently. So really what good is discrete experience on things when it's going to change anyway? So what's more important and what I found to be a greater driver of success is that How do they fit with the team? What do they think about?

But you can teach skills. You can teach mechanisms. I mean, frankly, what matters in marketing in particular and across the chain of customer experience changes frequently. So really what good is discrete experience on things when it's going to change anyway? So what's more important and what I found to be a greater driver of success is that How do they fit with the team? What do they think about?