Ben Taylor

If you've now spent four months on something and then you're just not going to ship it, that's a terrible thing to go through. It's incredibly hard to spend that time.

If you've now spent four months on something and then you're just not going to ship it, that's a terrible thing to go through. It's incredibly hard to spend that time.

Yeah. So what are you going to do? Put it on. We've had situations where folks have completed stuff and it's like, what are you going to do? Put it on a resource page as link number 17.

Yeah. So what are you going to do? Put it on. We've had situations where folks have completed stuff and it's like, what are you going to do? Put it on a resource page as link number 17.

Yeah. So what are you going to do? Put it on. We've had situations where folks have completed stuff and it's like, what are you going to do? Put it on a resource page as link number 17.

It hurts. It hurts. So changing the whole ethos away from the content is the lead to the engagement is the lead changes the whole way that the team perceives what they're doing and how they measure their success on that on that day to day work that they do.

It hurts. It hurts. So changing the whole ethos away from the content is the lead to the engagement is the lead changes the whole way that the team perceives what they're doing and how they measure their success on that on that day to day work that they do.

It hurts. It hurts. So changing the whole ethos away from the content is the lead to the engagement is the lead changes the whole way that the team perceives what they're doing and how they measure their success on that on that day to day work that they do.

I don't know. Does the team ever give honest feedback of that? No, I love my team. And I think that they are... happier for it. I'll tell you, when you shift away from content on specific like offer level stuff and you focus more on engaging a customer against their use case or their outcome or their problem, the other benefit is that changes less frequently.

I don't know. Does the team ever give honest feedback of that? No, I love my team. And I think that they are... happier for it. I'll tell you, when you shift away from content on specific like offer level stuff and you focus more on engaging a customer against their use case or their outcome or their problem, the other benefit is that changes less frequently.

I don't know. Does the team ever give honest feedback of that? No, I love my team. And I think that they are... happier for it. I'll tell you, when you shift away from content on specific like offer level stuff and you focus more on engaging a customer against their use case or their outcome or their problem, the other benefit is that changes less frequently.

How you may like solve for it changes more rapidly than the problem itself changes. So if you talk to somebody about solving their problem, it has a longer shelf life in the first place. So on top of like

How you may like solve for it changes more rapidly than the problem itself changes. So if you talk to somebody about solving their problem, it has a longer shelf life in the first place. So on top of like

How you may like solve for it changes more rapidly than the problem itself changes. So if you talk to somebody about solving their problem, it has a longer shelf life in the first place. So on top of like

meeting somebody at their emotional needs from a customer, from a customer experience basis, meeting somebody at their emotional needs and focusing on how they feel and that driving the content means that you have longer shelf life for relevancy and you don't have this quick change all the time that happens whenever you're focused on, you know, a ton of stuff and moving on.

meeting somebody at their emotional needs from a customer, from a customer experience basis, meeting somebody at their emotional needs and focusing on how they feel and that driving the content means that you have longer shelf life for relevancy and you don't have this quick change all the time that happens whenever you're focused on, you know, a ton of stuff and moving on.

meeting somebody at their emotional needs from a customer, from a customer experience basis, meeting somebody at their emotional needs and focusing on how they feel and that driving the content means that you have longer shelf life for relevancy and you don't have this quick change all the time that happens whenever you're focused on, you know, a ton of stuff and moving on.

You spend more time thinking about it. It's more relevant. If there's a slight change, it's still more relevant than if you just had thrown out a hundred other pieces before that.

You spend more time thinking about it. It's more relevant. If there's a slight change, it's still more relevant than if you just had thrown out a hundred other pieces before that.

You spend more time thinking about it. It's more relevant. If there's a slight change, it's still more relevant than if you just had thrown out a hundred other pieces before that.