Ben Taylor

We'll analyze what's changed and then quickly move to what adjustments do we need to make based on that revised design thinking or empathy mapping. Has the sentiment changed in the market? And if it has, what are the adjustments we need to make at those points along the journey? And that is a much quicker cycle than doing a

six month plan where i've got these major topics and you go do the strategy work you go do the content you know mix work you go do the production and then we're six to eight months later essentially yeah if not longer or you've abandoned it which happens a lot like you go through you go through strategy you go through the ideation phase you start to plan you start to build and then it's no longer relevant and then what do we go back to if your content marketing

six month plan where i've got these major topics and you go do the strategy work you go do the content you know mix work you go do the production and then we're six to eight months later essentially yeah if not longer or you've abandoned it which happens a lot like you go through you go through strategy you go through the ideation phase you start to plan you start to build and then it's no longer relevant and then what do we go back to if your content marketing

six month plan where i've got these major topics and you go do the strategy work you go do the content you know mix work you go do the production and then we're six to eight months later essentially yeah if not longer or you've abandoned it which happens a lot like you go through you go through strategy you go through the ideation phase you start to plan you start to build and then it's no longer relevant and then what do we go back to if your content marketing

You now feel that your entire value is tied towards producing something. You spent four and a half months building something. It's no longer relevant. What do you think they're going to do?

You now feel that your entire value is tied towards producing something. You spent four and a half months building something. It's no longer relevant. What do you think they're going to do?

You now feel that your entire value is tied towards producing something. You spent four and a half months building something. It's no longer relevant. What do you think they're going to do?

They're going to publish it.

They're going to publish it.

They're going to publish it.

They're going to publish it. They spent four and a half months doing it. They're a content marketing focused team.

They're going to publish it. They spent four and a half months doing it. They're a content marketing focused team.

They're going to publish it. They spent four and a half months doing it. They're a content marketing focused team.

Well, that's that hidden risk is attrition and burnout and contribution. And for folks that view their work contribution as deep value drivers personally.

Well, that's that hidden risk is attrition and burnout and contribution. And for folks that view their work contribution as deep value drivers personally.

Well, that's that hidden risk is attrition and burnout and contribution. And for folks that view their work contribution as deep value drivers personally.

Mm-hmm.

Mm-hmm.

Mm-hmm.

If you've now spent four months on something and then you're just not going to ship it, that's a terrible thing to go through. It's incredibly hard to spend that time.