Ben Taylor

For sure.

For sure.

For sure.

I mean, that is a constant challenge that we've got. So, you know, if we do the work up front to be more relevant and then we're able to turn quickly on something imprecise and MVP 90% of the way, not a precise content that's gone through, piece of content that's gone through,

I mean, that is a constant challenge that we've got. So, you know, if we do the work up front to be more relevant and then we're able to turn quickly on something imprecise and MVP 90% of the way, not a precise content that's gone through, piece of content that's gone through,

I mean, that is a constant challenge that we've got. So, you know, if we do the work up front to be more relevant and then we're able to turn quickly on something imprecise and MVP 90% of the way, not a precise content that's gone through, piece of content that's gone through,

25 approval layers and 84 messaging docs, Docker visions, and then finally lands on it, you know, V7 underscore V3 final dot PDF, right? Whatever it is. I mean, you're laughing because we've all lived that and seen that file. I've got three of them on my desktop right now, right? Like changing that behavior and saying, okay,

25 approval layers and 84 messaging docs, Docker visions, and then finally lands on it, you know, V7 underscore V3 final dot PDF, right? Whatever it is. I mean, you're laughing because we've all lived that and seen that file. I've got three of them on my desktop right now, right? Like changing that behavior and saying, okay,

25 approval layers and 84 messaging docs, Docker visions, and then finally lands on it, you know, V7 underscore V3 final dot PDF, right? Whatever it is. I mean, you're laughing because we've all lived that and seen that file. I've got three of them on my desktop right now, right? Like changing that behavior and saying, okay,

legal clear brand clear let's not go throw things out that are going to get us in trouble but legal clear brand clear a message out in market that has had some empathetic mapping to it and is kind of relevant is way better if it's sitting there for three months than something that goes out four months later and everything's changed you're playing constant catch-up so for us

legal clear brand clear let's not go throw things out that are going to get us in trouble but legal clear brand clear a message out in market that has had some empathetic mapping to it and is kind of relevant is way better if it's sitting there for three months than something that goes out four months later and everything's changed you're playing constant catch-up so for us

legal clear brand clear let's not go throw things out that are going to get us in trouble but legal clear brand clear a message out in market that has had some empathetic mapping to it and is kind of relevant is way better if it's sitting there for three months than something that goes out four months later and everything's changed you're playing constant catch-up so for us

know, that's where the agile comes in. We deal with our marketing in a kind of similar to how agile product management teams do it. We have a product and our product is our journey that's aligned to a particular use case. And our releases, we call them waves, but there are release waves.

know, that's where the agile comes in. We deal with our marketing in a kind of similar to how agile product management teams do it. We have a product and our product is our journey that's aligned to a particular use case. And our releases, we call them waves, but there are release waves.

know, that's where the agile comes in. We deal with our marketing in a kind of similar to how agile product management teams do it. We have a product and our product is our journey that's aligned to a particular use case. And our releases, we call them waves, but there are release waves.

And that wave will have elements of design thinking, elements of content, and then content production, and then publish. So we're not we're not shipping these off to different teams. It is a controlled release of a product. And we'll look at the existing touchpoint strategy or the existing customer journey.

And that wave will have elements of design thinking, elements of content, and then content production, and then publish. So we're not we're not shipping these off to different teams. It is a controlled release of a product. And we'll look at the existing touchpoint strategy or the existing customer journey.

And that wave will have elements of design thinking, elements of content, and then content production, and then publish. So we're not we're not shipping these off to different teams. It is a controlled release of a product. And we'll look at the existing touchpoint strategy or the existing customer journey.

We'll analyze what's changed and then quickly move to what adjustments do we need to make based on that revised design thinking or empathy mapping. Has the sentiment changed in the market? And if it has, what are the adjustments we need to make at those points along the journey? And that is a much quicker cycle than doing a

We'll analyze what's changed and then quickly move to what adjustments do we need to make based on that revised design thinking or empathy mapping. Has the sentiment changed in the market? And if it has, what are the adjustments we need to make at those points along the journey? And that is a much quicker cycle than doing a