Ben Taylor

So that's a huge focus for what we do.

So that's a huge focus for what we do.

Well, we don't focus on the content at all in the empty mapping and the design thinking. That all actually kind of sorts it out. So the content is actually driven by the channel and where they're at. So if we know that they are, I'll give you an example. We have a technical decision maker who is feeling concerned about implementing an AI use case, right?

Well, we don't focus on the content at all in the empty mapping and the design thinking. That all actually kind of sorts it out. So the content is actually driven by the channel and where they're at. So if we know that they are, I'll give you an example. We have a technical decision maker who is feeling concerned about implementing an AI use case, right?

Well, we don't focus on the content at all in the empty mapping and the design thinking. That all actually kind of sorts it out. So the content is actually driven by the channel and where they're at. So if we know that they are, I'll give you an example. We have a technical decision maker who is feeling concerned about implementing an AI use case, right?

Maybe they're going to Reddit to look up things, or a practitioner. Maybe they're going to Reddit to figure things out. And if we've determined that, our goal is then to get in front of the individual where they're at. So if it's Reddit, is it a post? Is it social listening? Is it an ad in Reddit?

Maybe they're going to Reddit to look up things, or a practitioner. Maybe they're going to Reddit to figure things out. And if we've determined that, our goal is then to get in front of the individual where they're at. So if it's Reddit, is it a post? Is it social listening? Is it an ad in Reddit?

Maybe they're going to Reddit to look up things, or a practitioner. Maybe they're going to Reddit to figure things out. And if we've determined that, our goal is then to get in front of the individual where they're at. So if it's Reddit, is it a post? Is it social listening? Is it an ad in Reddit?

Is it something about seeing where folks they're using as sources of trust and trying to influence that? It can drive a whole lot of different behavior and activations. It could be an analyst briefing that we do that then trickles down into that engagement. It could be a series of short content, but it just depends on what that persona is seeking at that point that drives that engagement.

Is it something about seeing where folks they're using as sources of trust and trying to influence that? It can drive a whole lot of different behavior and activations. It could be an analyst briefing that we do that then trickles down into that engagement. It could be a series of short content, but it just depends on what that persona is seeking at that point that drives that engagement.

Is it something about seeing where folks they're using as sources of trust and trying to influence that? It can drive a whole lot of different behavior and activations. It could be an analyst briefing that we do that then trickles down into that engagement. It could be a series of short content, but it just depends on what that persona is seeking at that point that drives that engagement.

So the design thinking is less around the content ideation and more about the ideation of what the thought process is of the customer at that moment. Okay. I really mean this. If you land how people feel, break them down by the stages, their concerns, do that empathy mapping along each of those stages, the content, the channel, they write themselves. When you ask big bets,

So the design thinking is less around the content ideation and more about the ideation of what the thought process is of the customer at that moment. Okay. I really mean this. If you land how people feel, break them down by the stages, their concerns, do that empathy mapping along each of those stages, the content, the channel, they write themselves. When you ask big bets,

So the design thinking is less around the content ideation and more about the ideation of what the thought process is of the customer at that moment. Okay. I really mean this. If you land how people feel, break them down by the stages, their concerns, do that empathy mapping along each of those stages, the content, the channel, they write themselves. When you ask big bets,

I hate that I don't have a clear answer, but it really depends on where that's at. It's almost more precise. It's a scalpel instead of a scattershot to try to hit everything. And that scalpel can look a thousand different ways. So we have to be very flexible team and we've got great agencies and internal teams that we work with to kind of deploy things quickly.

I hate that I don't have a clear answer, but it really depends on where that's at. It's almost more precise. It's a scalpel instead of a scattershot to try to hit everything. And that scalpel can look a thousand different ways. So we have to be very flexible team and we've got great agencies and internal teams that we work with to kind of deploy things quickly.

I hate that I don't have a clear answer, but it really depends on where that's at. It's almost more precise. It's a scalpel instead of a scattershot to try to hit everything. And that scalpel can look a thousand different ways. So we have to be very flexible team and we've got great agencies and internal teams that we work with to kind of deploy things quickly.

Every two to three months, pretty much. It's almost like guerrilla style. I mean, it's agile. It's agile marketing. It's guerrilla style marketing in the sense that if we're spending six months getting something to market, it's going to be irrelevant by the time it goes into market.

Every two to three months, pretty much. It's almost like guerrilla style. I mean, it's agile. It's agile marketing. It's guerrilla style marketing in the sense that if we're spending six months getting something to market, it's going to be irrelevant by the time it goes into market.

Every two to three months, pretty much. It's almost like guerrilla style. I mean, it's agile. It's agile marketing. It's guerrilla style marketing in the sense that if we're spending six months getting something to market, it's going to be irrelevant by the time it goes into market.