Ben Taylor

And it can be used to challenge and kind of create as a thesaurus, as a language kind of differentiator or a tone changer. It can have some value. But for that ideation phase, I don't trust it right now to give me something that truly stays empathetic to what people are trying to do.

Yeah. Well, it mirrors the data, right? Okay. Pre-AI, I'm at a big tech company. You go out there, we're all using the same terms in the same language all the time. It's just this muted noise, right? Okay. Rootless prioritization. I don't know. All these phrases that you hear from big tech companies all the time. That's the fear with AI using it for ideation.

Yeah. Well, it mirrors the data, right? Okay. Pre-AI, I'm at a big tech company. You go out there, we're all using the same terms in the same language all the time. It's just this muted noise, right? Okay. Rootless prioritization. I don't know. All these phrases that you hear from big tech companies all the time. That's the fear with AI using it for ideation.

Yeah. Well, it mirrors the data, right? Okay. Pre-AI, I'm at a big tech company. You go out there, we're all using the same terms in the same language all the time. It's just this muted noise, right? Okay. Rootless prioritization. I don't know. All these phrases that you hear from big tech companies all the time. That's the fear with AI using it for ideation.

Is somebody else at the other company using the same sort of model, trained on the same information that's bringing you the same sort of language? So there's a level of human engagement, especially on copywriting, when you're doing things at the top end of the funnel that have short, pithy commentary. If you're relying on AI, you're going to lose some of that individuality.

Is somebody else at the other company using the same sort of model, trained on the same information that's bringing you the same sort of language? So there's a level of human engagement, especially on copywriting, when you're doing things at the top end of the funnel that have short, pithy commentary. If you're relying on AI, you're going to lose some of that individuality.

Is somebody else at the other company using the same sort of model, trained on the same information that's bringing you the same sort of language? So there's a level of human engagement, especially on copywriting, when you're doing things at the top end of the funnel that have short, pithy commentary. If you're relying on AI, you're going to lose some of that individuality.

Yeah. And then the differentiator is going to be the one who's not using it. I mean, I, this isn't to say that AI doesn't have value in marketing and doesn't have, I think it can. And I think it does in certain ways deployed in certain ways. AI has more value in a lot of, you know,

Yeah. And then the differentiator is going to be the one who's not using it. I mean, I, this isn't to say that AI doesn't have value in marketing and doesn't have, I think it can. And I think it does in certain ways deployed in certain ways. AI has more value in a lot of, you know,

Yeah. And then the differentiator is going to be the one who's not using it. I mean, I, this isn't to say that AI doesn't have value in marketing and doesn't have, I think it can. And I think it does in certain ways deployed in certain ways. AI has more value in a lot of, you know,

I think heavy, and I said this before, heavy telemetry, heavy dataset, distillation, understanding, especially when it's proprietary or first party data that you're not sharing outbound that you want to kind of get to something faster. I think it's an accelerant for some of those problems that are heavy analysis problems. I don't think it is at the point where you're engaging human to human.

I think heavy, and I said this before, heavy telemetry, heavy dataset, distillation, understanding, especially when it's proprietary or first party data that you're not sharing outbound that you want to kind of get to something faster. I think it's an accelerant for some of those problems that are heavy analysis problems. I don't think it is at the point where you're engaging human to human.

I think heavy, and I said this before, heavy telemetry, heavy dataset, distillation, understanding, especially when it's proprietary or first party data that you're not sharing outbound that you want to kind of get to something faster. I think it's an accelerant for some of those problems that are heavy analysis problems. I don't think it is at the point where you're engaging human to human.

And humans make decisions emotionally. I don't care if they have a veneer of rationality and logic to it. We make decisions based on storytelling and narrative. And I mean, the Gen Z term vibes, that's what it is.

And humans make decisions emotionally. I don't care if they have a veneer of rationality and logic to it. We make decisions based on storytelling and narrative. And I mean, the Gen Z term vibes, that's what it is.

And humans make decisions emotionally. I don't care if they have a veneer of rationality and logic to it. We make decisions based on storytelling and narrative. And I mean, the Gen Z term vibes, that's what it is.

And that's all it is. Vibe is this generation's language for engaging on emotion, right? Like how does it look and feel? People know that inherently. So why are we pretending that we don't need to address that, particularly in marketing and how we engage? Yeah. I don't know. I'd rather have three things out there that kind of break the monotony than 100 things that reinforce the monotony.

And that's all it is. Vibe is this generation's language for engaging on emotion, right? Like how does it look and feel? People know that inherently. So why are we pretending that we don't need to address that, particularly in marketing and how we engage? Yeah. I don't know. I'd rather have three things out there that kind of break the monotony than 100 things that reinforce the monotony.

And that's all it is. Vibe is this generation's language for engaging on emotion, right? Like how does it look and feel? People know that inherently. So why are we pretending that we don't need to address that, particularly in marketing and how we engage? Yeah. I don't know. I'd rather have three things out there that kind of break the monotony than 100 things that reinforce the monotony.

So that's a huge focus for what we do.