Ben Taylor

Like an insult with bless her heart. That's kind of what AI is like. If you have this like nice veneer, but it's not relevant. It's like, OK, well, for what reason? What purpose is that? You know, like, okay, you've said it to me nicely, but you have no idea what I'm talking about. So you lose trust. You lose that connection.

Like an insult with bless her heart. That's kind of what AI is like. If you have this like nice veneer, but it's not relevant. It's like, OK, well, for what reason? What purpose is that? You know, like, okay, you've said it to me nicely, but you have no idea what I'm talking about. So you lose trust. You lose that connection.

Like an insult with bless her heart. That's kind of what AI is like. If you have this like nice veneer, but it's not relevant. It's like, OK, well, for what reason? What purpose is that? You know, like, okay, you've said it to me nicely, but you have no idea what I'm talking about. So you lose trust. You lose that connection.

I'd rather have my time focused with chatbot agentic sort of development being on getting closer to what somebody cares about. It's no different than what we do in marketing right now.

I'd rather have my time focused with chatbot agentic sort of development being on getting closer to what somebody cares about. It's no different than what we do in marketing right now.

I'd rather have my time focused with chatbot agentic sort of development being on getting closer to what somebody cares about. It's no different than what we do in marketing right now.

I don't tend to use any of them.

I don't tend to use any of them.

I don't tend to use any of them.

I don't.

I don't.

I don't.

And it's not for – I'm an early adopter. I'm a geek. I love it. I find right now, especially in marketing, look, it has – AI has purpose in like heavy telemetry, a lot of data sort of distillation. I think it's incredibly useful at that. It has – it's there. For marketing, especially we do a lot of top of funnel kind of thought leadership marketing stuff.

And it's not for – I'm an early adopter. I'm a geek. I love it. I find right now, especially in marketing, look, it has – AI has purpose in like heavy telemetry, a lot of data sort of distillation. I think it's incredibly useful at that. It has – it's there. For marketing, especially we do a lot of top of funnel kind of thought leadership marketing stuff.

And it's not for – I'm an early adopter. I'm a geek. I love it. I find right now, especially in marketing, look, it has – AI has purpose in like heavy telemetry, a lot of data sort of distillation. I think it's incredibly useful at that. It has – it's there. For marketing, especially we do a lot of top of funnel kind of thought leadership marketing stuff.

you're just spending more time correcting what the output is and then I actually ran an exercise yesterday with GPT where I went to my team and I got chat GPT to basically give me three different positions on the same topic with veracity, with a lot of fierce language. And I'm like, so what is it doing right now? It's articulating their thoughts in a different way.

you're just spending more time correcting what the output is and then I actually ran an exercise yesterday with GPT where I went to my team and I got chat GPT to basically give me three different positions on the same topic with veracity, with a lot of fierce language. And I'm like, so what is it doing right now? It's articulating their thoughts in a different way.

you're just spending more time correcting what the output is and then I actually ran an exercise yesterday with GPT where I went to my team and I got chat GPT to basically give me three different positions on the same topic with veracity, with a lot of fierce language. And I'm like, so what is it doing right now? It's articulating their thoughts in a different way.

And it can be used to challenge and kind of create as a thesaurus, as a language kind of differentiator or a tone changer. It can have some value. But for that ideation phase, I don't trust it right now to give me something that truly stays empathetic to what people are trying to do.

And it can be used to challenge and kind of create as a thesaurus, as a language kind of differentiator or a tone changer. It can have some value. But for that ideation phase, I don't trust it right now to give me something that truly stays empathetic to what people are trying to do.