Ben Taylor

And that is based on starting with the, do they care? What matters? Are we talking in that right way? And so that was really scary for the team. Honestly, that was really scary for the team because they had been- Was it scary for you? I don't know. I'm kind of a risk taker.

So, I mean, I have to be mindful for my team that, and that's where I come in with my own empathy for my team and say, guys, we're covered. I believe in this. I'm committing to this. I will top cover. I will talk up to leadership about what our changes are going to be, but this is the right thing to do and we need to engage this way.

So, I mean, I have to be mindful for my team that, and that's where I come in with my own empathy for my team and say, guys, we're covered. I believe in this. I'm committing to this. I will top cover. I will talk up to leadership about what our changes are going to be, but this is the right thing to do and we need to engage this way.

So, I mean, I have to be mindful for my team that, and that's where I come in with my own empathy for my team and say, guys, we're covered. I believe in this. I'm committing to this. I will top cover. I will talk up to leadership about what our changes are going to be, but this is the right thing to do and we need to engage this way.

And so that gave them a little bit of sense of confidence that if we're not, I mean, there was a period where, For three or four months where we had nothing new going on, like nothing new going on.

And so that gave them a little bit of sense of confidence that if we're not, I mean, there was a period where, For three or four months where we had nothing new going on, like nothing new going on.

And so that gave them a little bit of sense of confidence that if we're not, I mean, there was a period where, For three or four months where we had nothing new going on, like nothing new going on.

And that's a whole step change in behavior on how we engaged. And now I think we are just moving wave after wave, right, of what we're doing from a production sense and not production of content, but production of these releases that are outcome-aligned, empathetic adjustments to our customer journeys that are driving engagement for the business and finding that impact.

And that's a whole step change in behavior on how we engaged. And now I think we are just moving wave after wave, right, of what we're doing from a production sense and not production of content, but production of these releases that are outcome-aligned, empathetic adjustments to our customer journeys that are driving engagement for the business and finding that impact.

And that's a whole step change in behavior on how we engaged. And now I think we are just moving wave after wave, right, of what we're doing from a production sense and not production of content, but production of these releases that are outcome-aligned, empathetic adjustments to our customer journeys that are driving engagement for the business and finding that impact.

Well, think about what we're doing now. We're engaging more on what the customer cares about. We're going to sales and asking them their opinion more. I mean, to be brutally honest with you, it's not just saying what they need.

Well, think about what we're doing now. We're engaging more on what the customer cares about. We're going to sales and asking them their opinion more. I mean, to be brutally honest with you, it's not just saying what they need.

Well, think about what we're doing now. We're engaging more on what the customer cares about. We're going to sales and asking them their opinion more. I mean, to be brutally honest with you, it's not just saying what they need.

If I'm looking at the customer journey, full lifecycle, like I mentioned before, from full marketing funnel into that sales engagement, instead of just pretending that we know and handing off the baton to sales and here's the message, how does what we are doing tie directly into the handoff and then the engagement that sales is having? Yeah.

If I'm looking at the customer journey, full lifecycle, like I mentioned before, from full marketing funnel into that sales engagement, instead of just pretending that we know and handing off the baton to sales and here's the message, how does what we are doing tie directly into the handoff and then the engagement that sales is having? Yeah.

If I'm looking at the customer journey, full lifecycle, like I mentioned before, from full marketing funnel into that sales engagement, instead of just pretending that we know and handing off the baton to sales and here's the message, how does what we are doing tie directly into the handoff and then the engagement that sales is having? Yeah.

we are helping craft sometimes over the top, sometimes supplemental, sometimes all of it, sales enablement collateral for these use cases, these journeys that we've built. And sales loves that, right? I'm not trying to go at them with 17 different things and content and then give them this digest that says, here's the 400 things that we've put out. Here's the noise. Good luck.

we are helping craft sometimes over the top, sometimes supplemental, sometimes all of it, sales enablement collateral for these use cases, these journeys that we've built. And sales loves that, right? I'm not trying to go at them with 17 different things and content and then give them this digest that says, here's the 400 things that we've put out. Here's the noise. Good luck.

we are helping craft sometimes over the top, sometimes supplemental, sometimes all of it, sales enablement collateral for these use cases, these journeys that we've built. And sales loves that, right? I'm not trying to go at them with 17 different things and content and then give them this digest that says, here's the 400 things that we've put out. Here's the noise. Good luck.

What are you going to find that's relevant for your customer? I'm saying we did seven things around this topic. We've continued and talked to you about what the handoff would look like from that piece. So it really creates less friction in my mind with the other bodies now within the organization. The real challenge is. walking that line because I don't own sales enablement.