Ben Taylor

What are you going to find that's relevant for your customer? I'm saying we did seven things around this topic. We've continued and talked to you about what the handoff would look like from that piece. So it really creates less friction in my mind with the other bodies now within the organization. The real challenge is. walking that line because I don't own sales enablement.

What are you going to find that's relevant for your customer? I'm saying we did seven things around this topic. We've continued and talked to you about what the handoff would look like from that piece. So it really creates less friction in my mind with the other bodies now within the organization. The real challenge is. walking that line because I don't own sales enablement.

I don't own our customer success motion and our adoption motion. I don't own our renewal motion and engagement from that side. I don't own the other product marketing teams and the other groups within Cisco that are doing traditional marketing. We have to always kind of merge that together. And so there are challenges in saying,

I don't own our customer success motion and our adoption motion. I don't own our renewal motion and engagement from that side. I don't own the other product marketing teams and the other groups within Cisco that are doing traditional marketing. We have to always kind of merge that together. And so there are challenges in saying,

I don't own our customer success motion and our adoption motion. I don't own our renewal motion and engagement from that side. I don't own the other product marketing teams and the other groups within Cisco that are doing traditional marketing. We have to always kind of merge that together. And so there are challenges in saying,

We are coming in to connect, help map what this experience looks like, give our thought on why we think that it should go a certain way, work with the other groups and see what they're doing to find success. And it's about over-the-top additive adjustments or additive components, content, enablement decks, whatever it may be that that team needs.

We are coming in to connect, help map what this experience looks like, give our thought on why we think that it should go a certain way, work with the other groups and see what they're doing to find success. And it's about over-the-top additive adjustments or additive components, content, enablement decks, whatever it may be that that team needs.

We are coming in to connect, help map what this experience looks like, give our thought on why we think that it should go a certain way, work with the other groups and see what they're doing to find success. And it's about over-the-top additive adjustments or additive components, content, enablement decks, whatever it may be that that team needs.

And if you go to another team like sales and element, they know their audience better than anybody else. They know their sellers better than anybody else. So they know what they are looking for. So if I come to them and say, here's what we've built aligned to what the customer actually cares about. what do you guys have going on for this topic?

And if you go to another team like sales and element, they know their audience better than anybody else. They know their sellers better than anybody else. So they know what they are looking for. So if I come to them and say, here's what we've built aligned to what the customer actually cares about. what do you guys have going on for this topic?

And if you go to another team like sales and element, they know their audience better than anybody else. They know their sellers better than anybody else. So they know what they are looking for. So if I come to them and say, here's what we've built aligned to what the customer actually cares about. what do you guys have going on for this topic?

What can we provide that carries through the message that we've tried to establish and the value that we've tried to build in the upfront to then augment and change? So that's where we come in and we're not trying to change their whole process. We're trying to say, can we inform? We've done a lot of work. We have expertise. We have message testing. We have product proximity.

What can we provide that carries through the message that we've tried to establish and the value that we've tried to build in the upfront to then augment and change? So that's where we come in and we're not trying to change their whole process. We're trying to say, can we inform? We've done a lot of work. We have expertise. We have message testing. We have product proximity.

What can we provide that carries through the message that we've tried to establish and the value that we've tried to build in the upfront to then augment and change? So that's where we come in and we're not trying to change their whole process. We're trying to say, can we inform? We've done a lot of work. We have expertise. We have message testing. We have product proximity.

So we have roadmap proximity to the types of things that we're putting out into market. How do we help you with all this work we've done Tie our expertise to your expertise and create one or two things that creates momentum. And then we measure that.

So we have roadmap proximity to the types of things that we're putting out into market. How do we help you with all this work we've done Tie our expertise to your expertise and create one or two things that creates momentum. And then we measure that.

So we have roadmap proximity to the types of things that we're putting out into market. How do we help you with all this work we've done Tie our expertise to your expertise and create one or two things that creates momentum. And then we measure that.

Yes.

Yes.

Yes.