Ben Taylor

Every, every single interaction being empathetic. And I think this is one point I did want to hit on around the theme of customer experience. It has to be the full customer life cycle. How do you have a customer experience and not look at the entire life cycle, including before they've reached the point of sales.

Every, every single interaction being empathetic. And I think this is one point I did want to hit on around the theme of customer experience. It has to be the full customer life cycle. How do you have a customer experience and not look at the entire life cycle, including before they've reached the point of sales.

Every, every single interaction being empathetic. And I think this is one point I did want to hit on around the theme of customer experience. It has to be the full customer life cycle. How do you have a customer experience and not look at the entire life cycle, including before they've reached the point of sales.

People think about it from sales forward, you know, from, from close of deal forward a lot of time. And that's just, it's a complete mess. Experience starts well before that.

People think about it from sales forward, you know, from, from close of deal forward a lot of time. And that's just, it's a complete mess. Experience starts well before that.

People think about it from sales forward, you know, from, from close of deal forward a lot of time. And that's just, it's a complete mess. Experience starts well before that.

Yeah.

Yeah.

Yeah.

They have preconceived notions of your brand. They've had some experiences. They have folks that are seeing a Super Bowl ad or seeing out of home. We have a big ad in Heathrow, T5 in Heathrow. And you see that. There's exposure that happens to our brand. What we're trying to articulate is our value to you.

They have preconceived notions of your brand. They've had some experiences. They have folks that are seeing a Super Bowl ad or seeing out of home. We have a big ad in Heathrow, T5 in Heathrow. And you see that. There's exposure that happens to our brand. What we're trying to articulate is our value to you.

They have preconceived notions of your brand. They've had some experiences. They have folks that are seeing a Super Bowl ad or seeing out of home. We have a big ad in Heathrow, T5 in Heathrow. And you see that. There's exposure that happens to our brand. What we're trying to articulate is our value to you.

And how in the world are you going to build a customer experience practice that is not a combination of marketing, sales, sales enablement, success, renewal, adoption, and renewal? You have to connect those. So that on its surface is not a hard thing for people to consume and say, oh, that makes sense. They'll usually say it makes sense.

And how in the world are you going to build a customer experience practice that is not a combination of marketing, sales, sales enablement, success, renewal, adoption, and renewal? You have to connect those. So that on its surface is not a hard thing for people to consume and say, oh, that makes sense. They'll usually say it makes sense.

And how in the world are you going to build a customer experience practice that is not a combination of marketing, sales, sales enablement, success, renewal, adoption, and renewal? You have to connect those. So that on its surface is not a hard thing for people to consume and say, oh, that makes sense. They'll usually say it makes sense.

The harder thing is then what does that relationship look like? And to your point, not dictating, coming in and saying, I have some expertise and knowledge in this area. You have expertise and knowledge in that area. How do we start to merge those things together?

The harder thing is then what does that relationship look like? And to your point, not dictating, coming in and saying, I have some expertise and knowledge in this area. You have expertise and knowledge in that area. How do we start to merge those things together?

The harder thing is then what does that relationship look like? And to your point, not dictating, coming in and saying, I have some expertise and knowledge in this area. You have expertise and knowledge in that area. How do we start to merge those things together?

I think marketing is the most disconnected piece from the customer experience right now. And like I'll pick on marketers instead of the other side of the house, right? Yeah. if you go to a marketer and ask them why does sales enablement exist, they'll give you kind of a top level answer of like, well, they enable sales. They help themselves. I mean, that's kind of the answer, right?

I think marketing is the most disconnected piece from the customer experience right now. And like I'll pick on marketers instead of the other side of the house, right? Yeah. if you go to a marketer and ask them why does sales enablement exist, they'll give you kind of a top level answer of like, well, they enable sales. They help themselves. I mean, that's kind of the answer, right?