Ben Taylor

I think marketing is the most disconnected piece from the customer experience right now. And like I'll pick on marketers instead of the other side of the house, right? Yeah. if you go to a marketer and ask them why does sales enablement exist, they'll give you kind of a top level answer of like, well, they enable sales. They help themselves. I mean, that's kind of the answer, right?

Good definition. But have they ever spent time and sat down and thought about what they're trying to do? Well, why do sellers care? Well, they're trying to feed their families like everybody else. They're trying to make more money. They're trying to be successful in their jobs. So for

Good definition. But have they ever spent time and sat down and thought about what they're trying to do? Well, why do sellers care? Well, they're trying to feed their families like everybody else. They're trying to make more money. They're trying to be successful in their jobs. So for

Good definition. But have they ever spent time and sat down and thought about what they're trying to do? Well, why do sellers care? Well, they're trying to feed their families like everybody else. They're trying to make more money. They're trying to be successful in their jobs. So for

Again, forcing my team as much to box timeout to think about what the other teams are doing means they're going to show up in a sales enablement meeting, in a adoption meeting, in a success meeting. Having some sense of what they're trying to accomplish and being able to empathize with that group makes the engagement that much simpler. It's no different. We're asking people to be human.

Again, forcing my team as much to box timeout to think about what the other teams are doing means they're going to show up in a sales enablement meeting, in a adoption meeting, in a success meeting. Having some sense of what they're trying to accomplish and being able to empathize with that group makes the engagement that much simpler. It's no different. We're asking people to be human.

Again, forcing my team as much to box timeout to think about what the other teams are doing means they're going to show up in a sales enablement meeting, in a adoption meeting, in a success meeting. Having some sense of what they're trying to accomplish and being able to empathize with that group makes the engagement that much simpler. It's no different. We're asking people to be human.

We're asking them to be human consistently through that experience. So it needs to go both ways. Post sales needs to reach in marketing. Marketing needs to reach into the post sales side and just make incremental progress, especially the bigger the company, the slower the progress. That's fine. But incremental progress is the name of the game. Yeah.

We're asking them to be human consistently through that experience. So it needs to go both ways. Post sales needs to reach in marketing. Marketing needs to reach into the post sales side and just make incremental progress, especially the bigger the company, the slower the progress. That's fine. But incremental progress is the name of the game. Yeah.

We're asking them to be human consistently through that experience. So it needs to go both ways. Post sales needs to reach in marketing. Marketing needs to reach into the post sales side and just make incremental progress, especially the bigger the company, the slower the progress. That's fine. But incremental progress is the name of the game. Yeah.

Let's go even more surface level. You don't always have treatment that's the same, creative treatment that's the same.

Let's go even more surface level. You don't always have treatment that's the same, creative treatment that's the same.

Let's go even more surface level. You don't always have treatment that's the same, creative treatment that's the same.

You've got one look at top of funnel and thought leadership that's like this grandiose sort of vision. You've got some cookie cutter BDM deck or at a glance that's great, but has a certain format and style to it. Suddenly you've got this random PowerPoint deck and a sales. You have this disjointed kind of step-by-step experience.

You've got one look at top of funnel and thought leadership that's like this grandiose sort of vision. You've got some cookie cutter BDM deck or at a glance that's great, but has a certain format and style to it. Suddenly you've got this random PowerPoint deck and a sales. You have this disjointed kind of step-by-step experience.

You've got one look at top of funnel and thought leadership that's like this grandiose sort of vision. You've got some cookie cutter BDM deck or at a glance that's great, but has a certain format and style to it. Suddenly you've got this random PowerPoint deck and a sales. You have this disjointed kind of step-by-step experience.

And I'm not talking about our... We do a decent job because we have tight brand controls. But again, that goes back to the point of if you have a thousand things going out there, You run brand risk because you have a thousand different ways things are.

And I'm not talking about our... We do a decent job because we have tight brand controls. But again, that goes back to the point of if you have a thousand things going out there, You run brand risk because you have a thousand different ways things are.

And I'm not talking about our... We do a decent job because we have tight brand controls. But again, that goes back to the point of if you have a thousand things going out there, You run brand risk because you have a thousand different ways things are.

I have seen so many cobbled together things across that life cycle that it's like if we just spend a little time getting our steps together, that customer experience you're talking about is going to be so much better, even if it just feels the same. Right. The talking points may be. five words different or 10 words different depending on who's talking or slightly different.