Ben Taylor

I have seen so many cobbled together things across that life cycle that it's like if we just spend a little time getting our steps together, that customer experience you're talking about is going to be so much better, even if it just feels the same. Right. The talking points may be. five words different or 10 words different depending on who's talking or slightly different.

I have seen so many cobbled together things across that life cycle that it's like if we just spend a little time getting our steps together, that customer experience you're talking about is going to be so much better, even if it just feels the same. Right. The talking points may be. five words different or 10 words different depending on who's talking or slightly different.

But if you talk to anybody at our company and you know you're talking to somebody at our company and you're buying into what it is that we're trying to pitch you from both a relationship standpoint and a value standpoint and a product standpoint, that's just less you have to overcome.

But if you talk to anybody at our company and you know you're talking to somebody at our company and you're buying into what it is that we're trying to pitch you from both a relationship standpoint and a value standpoint and a product standpoint, that's just less you have to overcome.

But if you talk to anybody at our company and you know you're talking to somebody at our company and you're buying into what it is that we're trying to pitch you from both a relationship standpoint and a value standpoint and a product standpoint, that's just less you have to overcome.

I do.

I do.

I do.

Yeah, tone of voice,

Yeah, tone of voice,

Yeah, tone of voice,

creative treatment colors type font you know how where you're positioning things what your lockups look like all those but tone of voice is one that probably falls by the wayside more than it should and you're absolutely spot on right i mean i always look to apple because they have such a strong brand but for sure you know when you see apple i kind of know when i see ibm because i'm a little older so i see ibm and i see the typeface and i'm like oh it's ibm i know what they're doing

creative treatment colors type font you know how where you're positioning things what your lockups look like all those but tone of voice is one that probably falls by the wayside more than it should and you're absolutely spot on right i mean i always look to apple because they have such a strong brand but for sure you know when you see apple i kind of know when i see ibm because i'm a little older so i see ibm and i see the typeface and i'm like oh it's ibm i know what they're doing

creative treatment colors type font you know how where you're positioning things what your lockups look like all those but tone of voice is one that probably falls by the wayside more than it should and you're absolutely spot on right i mean i always look to apple because they have such a strong brand but for sure you know when you see apple i kind of know when i see ibm because i'm a little older so i see ibm and i see the typeface and i'm like oh it's ibm i know what they're doing

And there's these things that, and then it lets you reinforce the brand. It lets you reinforce, and it's not even reinforcing the brand. What is your brand? It is who you as a company are innately perceived. And that means you're not having to overcome that perception.

And there's these things that, and then it lets you reinforce the brand. It lets you reinforce, and it's not even reinforcing the brand. What is your brand? It is who you as a company are innately perceived. And that means you're not having to overcome that perception.

And there's these things that, and then it lets you reinforce the brand. It lets you reinforce, and it's not even reinforcing the brand. What is your brand? It is who you as a company are innately perceived. And that means you're not having to overcome that perception.

So if you've got a strong brand that carries trust or carries empathy or look at Southwest for 30 years, they're kind of like changing that now, but look at Southwest for 30, 40 years. They were the heart brand and the love brand, right? You knew them. And that was implicit. You didn't have to figure out who they were. You knew who they were. So that's less work you're having to do.

So if you've got a strong brand that carries trust or carries empathy or look at Southwest for 30 years, they're kind of like changing that now, but look at Southwest for 30, 40 years. They were the heart brand and the love brand, right? You knew them. And that was implicit. You didn't have to figure out who they were. You knew who they were. So that's less work you're having to do.

So if you've got a strong brand that carries trust or carries empathy or look at Southwest for 30 years, they're kind of like changing that now, but look at Southwest for 30, 40 years. They were the heart brand and the love brand, right? You knew them. And that was implicit. You didn't have to figure out who they were. You knew who they were. So that's less work you're having to do.