Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Ben Taylor

👤 Speaker
945 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

My whole job is about not creating complexity where there doesn't need to be complexity, not creating a gap where there doesn't need to be a gap of understanding. Let's meet people. Let's reinforce it. Let's be consistent. And let's talk to them about what they care about. Again, none of these are like... novel, crazy concepts. It's just slow down and think about it day to day.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

My whole job is about not creating complexity where there doesn't need to be complexity, not creating a gap where there doesn't need to be a gap of understanding. Let's meet people. Let's reinforce it. Let's be consistent. And let's talk to them about what they care about. Again, none of these are like... novel, crazy concepts. It's just slow down and think about it day to day.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

My whole job is about not creating complexity where there doesn't need to be complexity, not creating a gap where there doesn't need to be a gap of understanding. Let's meet people. Let's reinforce it. Let's be consistent. And let's talk to them about what they care about. Again, none of these are like... novel, crazy concepts. It's just slow down and think about it day to day.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

That one kills me. I use that with my team sometimes and I think they roll their eyes at me. Yeah, I say that, but it's true. Like if you don't have I get this a lot. We don't have time to plan. It's the same thing. It's like, OK, so you're just going to like meander aimlessly. Yeah, exactly. So, yeah, you're you're busy, but busy at what? Right.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

That one kills me. I use that with my team sometimes and I think they roll their eyes at me. Yeah, I say that, but it's true. Like if you don't have I get this a lot. We don't have time to plan. It's the same thing. It's like, OK, so you're just going to like meander aimlessly. Yeah, exactly. So, yeah, you're you're busy, but busy at what? Right.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

That one kills me. I use that with my team sometimes and I think they roll their eyes at me. Yeah, I say that, but it's true. Like if you don't have I get this a lot. We don't have time to plan. It's the same thing. It's like, OK, so you're just going to like meander aimlessly. Yeah, exactly. So, yeah, you're you're busy, but busy at what? Right.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Like spend a little time thinking about how the three hours you're devoting on the up front is going to impact the long term overall benefit of that.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Like spend a little time thinking about how the three hours you're devoting on the up front is going to impact the long term overall benefit of that.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Like spend a little time thinking about how the three hours you're devoting on the up front is going to impact the long term overall benefit of that.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

What's the old kid deferred? I don't know where you put like you can have one lollipop four-year-old now or you can have like five of them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

What's the old kid deferred? I don't know where you put like you can have one lollipop four-year-old now or you can have like five of them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

What's the old kid deferred? I don't know where you put like you can have one lollipop four-year-old now or you can have like five of them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

we as adults are not any better at it and it's just in a different context it's like okay you can go put out your blog now or we can spend three hours and then you have you know maybe it's not a blog it's two and a half other things but you have to slow down to do it it's the same concept and that's the buy-in it's like

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

we as adults are not any better at it and it's just in a different context it's like okay you can go put out your blog now or we can spend three hours and then you have you know maybe it's not a blog it's two and a half other things but you have to slow down to do it it's the same concept and that's the buy-in it's like

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

we as adults are not any better at it and it's just in a different context it's like okay you can go put out your blog now or we can spend three hours and then you have you know maybe it's not a blog it's two and a half other things but you have to slow down to do it it's the same concept and that's the buy-in it's like

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

You're going to yield more over the long run, whether that's impact or happiness or whatever it is, by just slowing down and thinking about it and thinking truly what is going to have impact. What do people care about? I wish that customer experience hasn't become so defined as it is. TSIA is an organization.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

You're going to yield more over the long run, whether that's impact or happiness or whatever it is, by just slowing down and thinking about it and thinking truly what is going to have impact. What do people care about? I wish that customer experience hasn't become so defined as it is. TSIA is an organization.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

You're going to yield more over the long run, whether that's impact or happiness or whatever it is, by just slowing down and thinking about it and thinking truly what is going to have impact. What do people care about? I wish that customer experience hasn't become so defined as it is. TSIA is an organization.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Like I said at the beginning, loyalty program thing that has now over-rotated into very specific contact center and chat bots and wait times and loyalty cards and all that. it has lost its meaning. It has become so defined in certain senses that it has started to lose its meaning.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Like I said at the beginning, loyalty program thing that has now over-rotated into very specific contact center and chat bots and wait times and loyalty cards and all that. it has lost its meaning. It has become so defined in certain senses that it has started to lose its meaning.