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Ben Taylor

👤 Speaker
945 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Yeah.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Yeah.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

No, I mean, yes. It's not like I am a cog in a greater – motion that's trying to do this. I am very much trying to lead this sort of idea across the group, and I've seen different levels of success across that. But you're right. I don't mean it to sound that way, but if you take me out who's trying to heavily drive it, I don't know how long that persists.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

No, I mean, yes. It's not like I am a cog in a greater – motion that's trying to do this. I am very much trying to lead this sort of idea across the group, and I've seen different levels of success across that. But you're right. I don't mean it to sound that way, but if you take me out who's trying to heavily drive it, I don't know how long that persists.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

No, I mean, yes. It's not like I am a cog in a greater – motion that's trying to do this. I am very much trying to lead this sort of idea across the group, and I've seen different levels of success across that. But you're right. I don't mean it to sound that way, but if you take me out who's trying to heavily drive it, I don't know how long that persists.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And it's their modified version of that, which isn't the worst thing always, especially if they're close to the original meaning. But again, you're relying on them to understand what the original meaning was and what that original intent was.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And it's their modified version of that, which isn't the worst thing always, especially if they're close to the original meaning. But again, you're relying on them to understand what the original meaning was and what that original intent was.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And it's their modified version of that, which isn't the worst thing always, especially if they're close to the original meaning. But again, you're relying on them to understand what the original meaning was and what that original intent was.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Well, I'm trying to get my team to... I am a true believer in the empathy approach to things and all that comes from that. And I'm fully malleable to what that shift may be, but I am trying to create essentially evangelists of that approach because one, it's more natural, more human. I enjoy it more, but two, it's more impactful. And so... if I can make believers out of them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Well, I'm trying to get my team to... I am a true believer in the empathy approach to things and all that comes from that. And I'm fully malleable to what that shift may be, but I am trying to create essentially evangelists of that approach because one, it's more natural, more human. I enjoy it more, but two, it's more impactful. And so... if I can make believers out of them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Well, I'm trying to get my team to... I am a true believer in the empathy approach to things and all that comes from that. And I'm fully malleable to what that shift may be, but I am trying to create essentially evangelists of that approach because one, it's more natural, more human. I enjoy it more, but two, it's more impactful. And so... if I can make believers out of them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And I've already seen them actually. I haven't mentioned this, but it makes me really proud to see carrying those sorts of questions that I may be asked on day one and seeing them ask those questions when they go to other groups, right? You're creating empathy missionaries to go out into the world and create this idea across different silos and groups in the company.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And I've already seen them actually. I haven't mentioned this, but it makes me really proud to see carrying those sorts of questions that I may be asked on day one and seeing them ask those questions when they go to other groups, right? You're creating empathy missionaries to go out into the world and create this idea across different silos and groups in the company.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And I've already seen them actually. I haven't mentioned this, but it makes me really proud to see carrying those sorts of questions that I may be asked on day one and seeing them ask those questions when they go to other groups, right? You're creating empathy missionaries to go out into the world and create this idea across different silos and groups in the company.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And honestly, that's the thing that's made me the happiest is seeing people that buy-in and seeing people independently slow down and think about it. And that's so, like, it makes me very proud. Like, if you want to talk about what brings me joy at work, that brings me joy at work. When I see some of that, it's not the results. It's not the impact. Sorry, bosses. It's not. I mean, it's great.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And honestly, that's the thing that's made me the happiest is seeing people that buy-in and seeing people independently slow down and think about it. And that's so, like, it makes me very proud. Like, if you want to talk about what brings me joy at work, that brings me joy at work. When I see some of that, it's not the results. It's not the impact. Sorry, bosses. It's not. I mean, it's great.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

And honestly, that's the thing that's made me the happiest is seeing people that buy-in and seeing people independently slow down and think about it. And that's so, like, it makes me very proud. Like, if you want to talk about what brings me joy at work, that brings me joy at work. When I see some of that, it's not the results. It's not the impact. Sorry, bosses. It's not. I mean, it's great.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I love my, you know, great. Let's have the company be profitable. That's my objective. But when I see folks kind of evangelizing this idea throughout, it really makes me feel like I'm doing the right thing and doing a good job.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I love my, you know, great. Let's have the company be profitable. That's my objective. But when I see folks kind of evangelizing this idea throughout, it really makes me feel like I'm doing the right thing and doing a good job.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I love my, you know, great. Let's have the company be profitable. That's my objective. But when I see folks kind of evangelizing this idea throughout, it really makes me feel like I'm doing the right thing and doing a good job.