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Ben Taylor

👤 Speaker
945 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Reaches out and says, hey, this thing. I heard this and therefore I did that.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Reaches out and says, hey, this thing. I heard this and therefore I did that.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Reaches out and says, hey, this thing. I heard this and therefore I did that.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I mean, you've made the whole pitch for why certain consumption KPIs don't matter. I mean, pitch it to the execs, right? If you go into a big company, share that anecdote because that anecdote resonates. Anecdotes resonate at I don't care what level.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I mean, you've made the whole pitch for why certain consumption KPIs don't matter. I mean, pitch it to the execs, right? If you go into a big company, share that anecdote because that anecdote resonates. Anecdotes resonate at I don't care what level.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I mean, you've made the whole pitch for why certain consumption KPIs don't matter. I mean, pitch it to the execs, right? If you go into a big company, share that anecdote because that anecdote resonates. Anecdotes resonate at I don't care what level.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

If you share the one that you just did, it's not the same that I did, but it's the same kind of concept of me going into the leadership and having that conversation. It's like, actually sit there and be human for a second. Do you care about this or that? And you care about... Hey, somebody told me that it impacted them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

If you share the one that you just did, it's not the same that I did, but it's the same kind of concept of me going into the leadership and having that conversation. It's like, actually sit there and be human for a second. Do you care about this or that? And you care about... Hey, somebody told me that it impacted them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

If you share the one that you just did, it's not the same that I did, but it's the same kind of concept of me going into the leadership and having that conversation. It's like, actually sit there and be human for a second. Do you care about this or that? And you care about... Hey, somebody told me that it impacted them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I'm just trying to do the same thing at scale with marketing and connect through that the rest of the company.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I'm just trying to do the same thing at scale with marketing and connect through that the rest of the company.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I'm just trying to do the same thing at scale with marketing and connect through that the rest of the company.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I don't think that the mix of in-office versus hybrid plays as big a role in the success of empathy as you might initially think. And the reason I say that is hybrid work or remote work and in-person work can take a thousand different appearances. I worked at a company that was off camera and that created a whole different vibe, back to vibe. That created a whole different vibe on engagement

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I don't think that the mix of in-office versus hybrid plays as big a role in the success of empathy as you might initially think. And the reason I say that is hybrid work or remote work and in-person work can take a thousand different appearances. I worked at a company that was off camera and that created a whole different vibe, back to vibe. That created a whole different vibe on engagement

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I don't think that the mix of in-office versus hybrid plays as big a role in the success of empathy as you might initially think. And the reason I say that is hybrid work or remote work and in-person work can take a thousand different appearances. I worked at a company that was off camera and that created a whole different vibe, back to vibe. That created a whole different vibe on engagement

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

when you're remote and off camera, when you're on camera, you see people when you're on camera all the time and you're coming in t-shirts and shorts and stuff and not like properly dressed for old school environments, you have that trust. And it is very similar to being in office. Yes, you're on the screen.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

when you're remote and off camera, when you're on camera, you see people when you're on camera all the time and you're coming in t-shirts and shorts and stuff and not like properly dressed for old school environments, you have that trust. And it is very similar to being in office. Yes, you're on the screen.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

when you're remote and off camera, when you're on camera, you see people when you're on camera all the time and you're coming in t-shirts and shorts and stuff and not like properly dressed for old school environments, you have that trust. And it is very similar to being in office. Yes, you're on the screen.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Yes, you're talking to a microphone, but that is closer to a collaborative in-office environment. And I've also been in in-office environments where I'm sitting in a cubicle all day. So I don't think the physical location, is a huge driver of that ability to have meaningful collaboration, particularly around the concept of empathy.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Yes, you're talking to a microphone, but that is closer to a collaborative in-office environment. And I've also been in in-office environments where I'm sitting in a cubicle all day. So I don't think the physical location, is a huge driver of that ability to have meaningful collaboration, particularly around the concept of empathy.