Ben Taylor

Yes, you're talking to a microphone, but that is closer to a collaborative in-office environment. And I've also been in in-office environments where I'm sitting in a cubicle all day. So I don't think the physical location, is a huge driver of that ability to have meaningful collaboration, particularly around the concept of empathy.

It is more about tone setting with the team, virtual or in person, than it is to do with that proximity of the physical body. I mean, I have to believe that. How am I going to do digital marketing and want to convey empathy without believing that I can be empathetic and have that sort of relationship without being like in a room? Yes, I love being in a room with people.

It is more about tone setting with the team, virtual or in person, than it is to do with that proximity of the physical body. I mean, I have to believe that. How am I going to do digital marketing and want to convey empathy without believing that I can be empathetic and have that sort of relationship without being like in a room? Yes, I love being in a room with people.

It is more about tone setting with the team, virtual or in person, than it is to do with that proximity of the physical body. I mean, I have to believe that. How am I going to do digital marketing and want to convey empathy without believing that I can be empathetic and have that sort of relationship without being like in a room? Yes, I love being in a room with people.

I love when we do off sites and see folks, but it's not a necessity to accomplish that objective.

I love when we do off sites and see folks, but it's not a necessity to accomplish that objective.

I love when we do off sites and see folks, but it's not a necessity to accomplish that objective.

Yeah. Then you meet people you see all the time. There's so many variables to that engagement that it's hard. Yeah, I agree. Being intentional on what our purpose is, saying the words out loud.

Yeah. Then you meet people you see all the time. There's so many variables to that engagement that it's hard. Yeah, I agree. Being intentional on what our purpose is, saying the words out loud.

Yeah. Then you meet people you see all the time. There's so many variables to that engagement that it's hard. Yeah, I agree. Being intentional on what our purpose is, saying the words out loud.

Think like you're them. Like, don't just expect people to do it. Force people to sit in a room in awkward silence and sit there and think about it. We get a Miro board and throw a little sticky notes into the empathy map. I'm like, okay, now you are a CISO and you're a chief information security officer. And you've got to think about, you know, threat vectors and all this. And we have marketers.

Think like you're them. Like, don't just expect people to do it. Force people to sit in a room in awkward silence and sit there and think about it. We get a Miro board and throw a little sticky notes into the empathy map. I'm like, okay, now you are a CISO and you're a chief information security officer. And you've got to think about, you know, threat vectors and all this. And we have marketers.

Think like you're them. Like, don't just expect people to do it. Force people to sit in a room in awkward silence and sit there and think about it. We get a Miro board and throw a little sticky notes into the empathy map. I'm like, okay, now you are a CISO and you're a chief information security officer. And you've got to think about, you know, threat vectors and all this. And we have marketers.

They're not doing this all day.

They're not doing this all day.

They're not doing this all day.

But it's challenging. And they're like, well, I don't know. What do I care about? What do I feel? Oh, no. You know, I could lose my job if somebody's going to do this.

But it's challenging. And they're like, well, I don't know. What do I care about? What do I feel? Oh, no. You know, I could lose my job if somebody's going to do this.

But it's challenging. And they're like, well, I don't know. What do I care about? What do I feel? Oh, no. You know, I could lose my job if somebody's going to do this.

Kind of. We got a D20 out there. We're good. So it's good. Yeah, we're set. So please don't, gosh. My team already knows that I'm like...