Ben Taylor

That doesn't mean that you can't land that and become engaging to the customer with your content, but that's not your primary focus. Your focus is on the thing and not the engagement. And that is, it's just a wrong approach in my mind.

That doesn't mean that you can't land that and become engaging to the customer with your content, but that's not your primary focus. Your focus is on the thing and not the engagement. And that is, it's just a wrong approach in my mind.

That doesn't mean that you can't land that and become engaging to the customer with your content, but that's not your primary focus. Your focus is on the thing and not the engagement. And that is, it's just a wrong approach in my mind.

I stopped us from doing what we did. And that was a lot of the content that we were producing at the beginning. So I'd say 80 to 90% of our production, I kind of stopped when I took over the team that I did. And you kind of have to validate that. You have folks that are doing things. They're building social media plans. They're building content. They're building email nurture journeys.

I stopped us from doing what we did. And that was a lot of the content that we were producing at the beginning. So I'd say 80 to 90% of our production, I kind of stopped when I took over the team that I did. And you kind of have to validate that. You have folks that are doing things. They're building social media plans. They're building content. They're building email nurture journeys.

I stopped us from doing what we did. And that was a lot of the content that we were producing at the beginning. So I'd say 80 to 90% of our production, I kind of stopped when I took over the team that I did. And you kind of have to validate that. You have folks that are doing things. They're building social media plans. They're building content. They're building email nurture journeys.

There's a lot of different engagement.

There's a lot of different engagement.

There's a lot of different engagement.

Particularly in marketing, but you see it across enablement. You see it renewal. It's like, let's just put more out there. So for the marketing team, it was a traditional marketing team. It was pre-sales. It was the marketing funnel. It was content production through multiple channels and trying to hit a couple different audiences.

Particularly in marketing, but you see it across enablement. You see it renewal. It's like, let's just put more out there. So for the marketing team, it was a traditional marketing team. It was pre-sales. It was the marketing funnel. It was content production through multiple channels and trying to hit a couple different audiences.

Particularly in marketing, but you see it across enablement. You see it renewal. It's like, let's just put more out there. So for the marketing team, it was a traditional marketing team. It was pre-sales. It was the marketing funnel. It was content production through multiple channels and trying to hit a couple different audiences.

And what I did is I took the metrics of what we were doing and I started to show how we were reaching our customer and it was okay. And I think a lot of people lean on those metrics and say, hey, we're reaching our audience. That's fine. But then I took them a step further back and I said, put yourself in their shoes. Do you care about this?

And what I did is I took the metrics of what we were doing and I started to show how we were reaching our customer and it was okay. And I think a lot of people lean on those metrics and say, hey, we're reaching our audience. That's fine. But then I took them a step further back and I said, put yourself in their shoes. Do you care about this?

And what I did is I took the metrics of what we were doing and I started to show how we were reaching our customer and it was okay. And I think a lot of people lean on those metrics and say, hey, we're reaching our audience. That's fine. But then I took them a step further back and I said, put yourself in their shoes. Do you care about this?

And I think that was the hardest challenge is saying, do you actually care? And looking at the things that we were doing and did they resonate? Not to us, not from our company out, but from the perspective of the personas we were trying to hit. And it didn't, you know, it partially did. And I don't want to speak ill of the work that we did before. It was good, but it wasn't focused again on

And I think that was the hardest challenge is saying, do you actually care? And looking at the things that we were doing and did they resonate? Not to us, not from our company out, but from the perspective of the personas we were trying to hit. And it didn't, you know, it partially did. And I don't want to speak ill of the work that we did before. It was good, but it wasn't focused again on

And I think that was the hardest challenge is saying, do you actually care? And looking at the things that we were doing and did they resonate? Not to us, not from our company out, but from the perspective of the personas we were trying to hit. And it didn't, you know, it partially did. And I don't want to speak ill of the work that we did before. It was good, but it wasn't focused again on

Does this matter? Are we reaching them in the spots they need to be? We were just kind of populating talking points, feeds and speeds, things that we wanted to communicate without actually stopping to slow down and think, do they care about this at this point?

Does this matter? Are we reaching them in the spots they need to be? We were just kind of populating talking points, feeds and speeds, things that we wanted to communicate without actually stopping to slow down and think, do they care about this at this point?