Ben Williamson

We, we go to events, you know, the company functions, they come over here quite a bit.

See, that's the thing.

And I so I coming from Apple, like I'll be perfectly honest, I had a very elitist attitude, you know, for a lot of when I first got into more of the broader entrepreneurial experience and startup stuff, doing advising, doing angel stuff.

And what I've realized about their product is that.

it speaks to the audience very, very well.

If you watch a 13 or a 14-year-old girl use Snapchat, they know the app inside and out.

And it's intuitive to them, but it's speaking to their customer.

And it's not something that you or I would download and out of the gate understand, but you watch the way they're using interface design and the way they think about communication as a medium, and it's a...

very, very good product market fit with them.

Yeah.

And, you know, if you, the people I met, Bobby, like the, I think he was the co-founder, you know, lead tech guy, whoever it was.

At Snapchat.

Yeah.

But just incredibly the way he thinks about problems and, um,

you know, heads down working, really, really caring, very, very humble, very modest.

Um,

My favorite online tool right now is actually Periscope IO.

It's a SQL dashboard editor and just gives you real-time insight into your business, and I spend a lot of time using that tool.

Ooh, I actually track all this.

So, you know, you know, Greenfield, um, but I track, let me, let me tell you my running total right now.