Ben Williamson

And we were at Macworld waiting to talk about it, and Steve didn't talk about it on stage.

So everyone ran to the project manager and said, did we kill the product just now, or can we talk about it?

Are we really going to release this?

Because he would change things up to the last minute, and the whole company would just kind of respond on a dime.

you know, it was, it was never a dull moment.

Yeah, absolutely.

And also the,

you know, realizing that you can do more with less.

And if you're able to kind of shorten the synaptic gap between the people you're working with, you can develop a hive mindset where, you know, I come in or, you know, we're working on a project together until two in the morning and you conk out, right?

And I'm up till three or four and then I go to bed and you come in in the morning and you pick up where I left off or you had a dream about the solution, whatever it is, you just get into this really, really tight feedback loop where you're able to, you know, move faster, respond quicker,

and deliver more value than, you know, the competition.

So YoShirt basically puts the power of a clothing company and a clothing designer in your pocket in a mobile experience.

You can drop into the app and design.

If you're a woman, you want to design some yoga pants or a lady's tee, a scoop neck, a racerback, you can drop in and do that.

If you're a guy, you want to go and design some t-shirts or something funny.

or actually something that's representative of an experience you had or, you know, a design you have in your head and you want to just make it real, you can design it on the phone.

One touch.

We actually take that design and make a physical garment out of it.

Yeah, through a picture or through a design, your own background pattern, whatever you want.

Yeah, we have a lot of people that are using the app in ways that we never really anticipated.