Ben Williamson

A lot of them are photos, but a higher and higher majority are actually legitimate designs or really one-of-one things capturing a memory or an experience and people modifying it slightly, either filtering it or adding text.

One woman recently got a pair of yoga pants with nothing but positive affirmations on them.

It's really unlocking a lot of creativity and giving people a new medium for self-expression.

So we're north of a million downloads now.

And we're pretty happy about that.

We've had double digit percentage growth really since we

turned on the marketing engine and started any outbound marketing month over month.

And it's been incredible.

It's been challenging.

I think a lot of people underestimate what it really requires to throw everything you have at a problem like this and be able to really keep up when you're successful.

There's that fear of, okay, now we're going live.

We're going to put our product out there.

We're going to see if people like it.

And, you know, you never really think what happens if too many people like it?

You know, what happens when we need to... Good problems.

Yeah, they're good problems.

But when you're in the middle of it, you're never thinking, wow, this is amazing.

Right.

we're having so much trouble shipping shirts within two weeks or three weeks.

Like, what are we going to do?