Ben Williamson

We need to, you know, set up a new factory.

We need, it's just, you never think, you know, this, this is exactly what I, where I always wanted to be.

So it's over, you know, our conversion rate's about 2% right now.

And we're actually in the process of going back and really instrumenting every single step and going back to the drawing board and looking at what's critical, what can we do to make the process easier, how are people really using the app?

From download to purchase.

Yeah.

No, it's a mix.

The majority are t-shirts and the average purchase price, like the average value per transaction is held steady.

It's fluctuated between $38 and $42.

So we're very consistent there.

We've added some lower priced products and it hasn't made a meaningful impact.

Interesting.

In terms of driving down the average value.

So let's...

No, we are focused on making money.

I mean, I believe in real companies.

Yeah, we're actually...

taking a fresh look at everything.

Right now, we're really diving into the numbers and looking at D0 to 7 individual first-time users and segmenting those based on cohort.

So looking at Google or organic search or Facebook installs or Twitter traffic, whatever it is,