Benedict Evans

What if, you know, the revolution hadn't happened in spring of 1917, then it would have happened in the summer or the autism.

Sometimes it's like really clear.

I mean, I always think the Kodak example here is kind of interesting.

Tell me about it.

Because, you know, like it's like the cliche that people say, oh, Kodak had digital cameras and they didn't get it or they ignored it or they didn't want to do it because it would destroy their business.

But then you go and look at it and that's like, well, that was 1975.

And the thing they had was the size of a refrigerator.

I know that was not a consumer product.

And it took until the late 90s before the technology was actually viable as a consumer product.

So, of course, they didn't do it in the 70s because you couldn't.

What actually happens is once it starts happening, Kodak go all in on digital cameras.

At one point, they were the best selling digital camera vendor in the USA.

And if you look at their annual ports at the time, they think this is going to be great because they're going to sell way more photo printers.

So they're selling these inkjet photo printers.

People are going to produce way more photos, so they're going to print them all.

Two things that screw code up.

One of them is smartphones.

And you could argue that what actually screws Kodak is not the camera.

It's the social media and it's not printing anymore.

That's one side.