Benedict Townsend

I don't think I've heard that before about you possibly trying to buy it. Can you very quickly run us through the tale of you trying to buy it back?

I don't think I've heard that before about you possibly trying to buy it. Can you very quickly run us through the tale of you trying to buy it back?

Yeah. Yeah. Exclusive.

Yeah. Yeah. Exclusive.

Was that a bit of a bummer for you?

Was that a bit of a bummer for you?

I think that brings us to the end. I'm just going to check. Mary, is there anything you want to jump in with?

I think that brings us to the end. I'm just going to check. Mary, is there anything you want to jump in with?

So was Vine dying in a quick and timely manner the best thing that ever happened to it? For Jasmeet Raina, it was a case of getting out while the going was good.

So was Vine dying in a quick and timely manner the best thing that ever happened to it? For Jasmeet Raina, it was a case of getting out while the going was good.

Is Jasmine right? If Vine had survived, would it have simply devolved into yet another social media site that users love to hate? Taylor Lorenz seems to think so.

Is Jasmine right? If Vine had survived, would it have simply devolved into yet another social media site that users love to hate? Taylor Lorenz seems to think so.

Most friends I tell about this project usually respond with some version of, oh, I loved Vine, but was Vine good? Or did it simply never get the chance to turn bad?

Most friends I tell about this project usually respond with some version of, oh, I loved Vine, but was Vine good? Or did it simply never get the chance to turn bad?

You know, it's funny, working on this project, I've come to realise that so much of the sort of misty-eyed nostalgia around Vine is less about the app itself and more about just this broad yearning for this bygone era of the internet. You know, it's not so much about missing Vine, it's just people wanting it to be 2015 online again.

You know, it's funny, working on this project, I've come to realise that so much of the sort of misty-eyed nostalgia around Vine is less about the app itself and more about just this broad yearning for this bygone era of the internet. You know, it's not so much about missing Vine, it's just people wanting it to be 2015 online again.

Yeah, and then you have this peek into this alternate reality where Russ buys Vine back. Do you think that would have been the salvation of everyone?

Yeah, and then you have this peek into this alternate reality where Russ buys Vine back. Do you think that would have been the salvation of everyone?

You can't have Vine in a post-Vine world. That's very true. Wow. Thank you very much. Thank you. That's deeper than I expected. But yeah, it sort of, it self-cannibalizes, doesn't it? It's iterative. I mean, Elon Musk keeps talking about bringing Vine back. He is the owner of Twitter. He technically owns Vine as well. But like, what would new Vine be? I mean, if Vine had...

You can't have Vine in a post-Vine world. That's very true. Wow. Thank you very much. Thank you. That's deeper than I expected. But yeah, it sort of, it self-cannibalizes, doesn't it? It's iterative. I mean, Elon Musk keeps talking about bringing Vine back. He is the owner of Twitter. He technically owns Vine as well. But like, what would new Vine be? I mean, if Vine had...