Benedict Townsend

Most friends I tell about this project usually respond with some version of, oh, I loved Vine, but was Vine good? Or did it simply never get the chance to turn bad?

Most friends I tell about this project usually respond with some version of, oh, I loved Vine, but was Vine good? Or did it simply never get the chance to turn bad?

You know, it's funny, working on this project, I've come to realise that so much of the sort of misty-eyed nostalgia around Vine is less about the app itself and more about just this broad yearning for this bygone era of the internet. You know, it's not so much about missing Vine, it's just people wanting it to be 2015 online again.

You know, it's funny, working on this project, I've come to realise that so much of the sort of misty-eyed nostalgia around Vine is less about the app itself and more about just this broad yearning for this bygone era of the internet. You know, it's not so much about missing Vine, it's just people wanting it to be 2015 online again.

Yeah, and then you have this peek into this alternate reality where Russ buys Vine back. Do you think that would have been the salvation of everyone?

Yeah, and then you have this peek into this alternate reality where Russ buys Vine back. Do you think that would have been the salvation of everyone?

You can't have Vine in a post-Vine world. That's very true. Wow. Thank you very much. Thank you. That's deeper than I expected. But yeah, it sort of, it self-cannibalizes, doesn't it? It's iterative. I mean, Elon Musk keeps talking about bringing Vine back. He is the owner of Twitter. He technically owns Vine as well. But like, what would new Vine be? I mean, if Vine had...

You can't have Vine in a post-Vine world. That's very true. Wow. Thank you very much. Thank you. That's deeper than I expected. But yeah, it sort of, it self-cannibalizes, doesn't it? It's iterative. I mean, Elon Musk keeps talking about bringing Vine back. He is the owner of Twitter. He technically owns Vine as well. But like, what would new Vine be? I mean, if Vine had...

survived to this point it would basically just be tiktok which is vine but with algorithms and other stuff but with also this more modern sense of self-awareness and self-branding i think really when we talk about bringing vine back it's about bringing back a feeling and there will be something that does that but it probably won't be like a random video app it will be some new exciting thing that none of us can picture yet yeah

survived to this point it would basically just be tiktok which is vine but with algorithms and other stuff but with also this more modern sense of self-awareness and self-branding i think really when we talk about bringing vine back it's about bringing back a feeling and there will be something that does that but it probably won't be like a random video app it will be some new exciting thing that none of us can picture yet yeah

It still can't take you back to 2015. Do you know what I mean? Sadly.

It still can't take you back to 2015. Do you know what I mean? Sadly.

I'm on the computer and I'm having a fun time on Facebook.

I'm on the computer and I'm having a fun time on Facebook.

No one feels like that anymore.

No one feels like that anymore.

No.

No.

Because, you know, no matter how bleak it gets out there, Mary, we will be back at it again one day. And maybe it'll be at Krispy Kreme.

Because, you know, no matter how bleak it gets out there, Mary, we will be back at it again one day. And maybe it'll be at Krispy Kreme.