Benny Brooks

Oh, sure.

So maybe I'll start with TruStage and then kind of talk about where we fit into it.

So TruStage is a insurance and financial services mutual holding company.

We're headquartered in Madison, Wisconsin.

And our products really run the gamut between B2B, B2B2C, and also B2C.

So we have three segments.

We have our wealth segment, which is largely characterized by retirement solutions and annuities.

We have our commercial segment, which has business protection products and lending protection products.

And then we also have our individual segment, which is probably a little bit more understandable, which is auto home and life insurance.

So with regard to TrueStage, we recently rebranded two years ago.

So as part of a monumental single brand transformation product, we went from kind of like a house of brands under CUNA Mutual Group, and then we unified as one TrueStage.

So

Currently, we're kind of going to market as one true stage, but we're also internally trying to operate as one true stage.

And that's where our team fits in.

So I lead our enterprise-wide user experience and digital design practice, which includes design and research, right?

So...

From a user experience perspective and user research perspective, we're really kind of tasked with evolving from kind of like a historic resort of cabins into kind of like this new holistic modern hotel experience.

Right.

So specific to this conversation, we're really changing the way we do UX research.

We came from a place in, you know, before the rebrand where we had kind of like separate research teams that the design team would engage with and partner with.